Favorite Energy Drink
Detroit might not have won the Cup Friday night but we did get the Red Bull Air Races. Red Bull has made so much money that they can sponsor air races and just about anything else they want to.
The Red Bull story is fascinating. You can read it online. Against all odds, this one ex-business guy learned about an energy drink from Japan and for three years tried to get approved from the Austrian government to sell it. It tasted awful, was eight times more expensive than Coke and had no previous market to sell into. The one thing it had on its side: energy boosting power and an alternative to other products.
The billionaire will never spend all his money regardless how many cans he consumes. But fame in this business like many others can be fleeting. Red Bull has lost market share for the past few years to upstarts such as Monster and the red hot 5 Hour Energy. Coke, Pepsi and others all have their own brands.
I know some people that consume several of these a day. Monster alone has more than 12 teaspoons of sugar. At least 5 Hour Energy is sugar-free.
What is your favorite energy drink? And why? And what is going to be the next hot drink category?
Happy Tuesday!
June 16th, 2009 at 9:01 am
Sugar Free Rockstar was my favorite, but I haven’t had one in months. I haven’t had coffee in weeks, either. I’ve lost my caffeine cravings; I think my body told me to stop.
June 16th, 2009 at 9:09 am
I was drinking Pepsi Max there for a while. When I decided to stop drinking it, I suffered the worst caffeine headaches ever… I don’t really like how most energy drinks taste…
June 16th, 2009 at 9:10 am
I drink a cup of coffee every morning and that is about it. I’ve been exercising in the morning rather than the evenings and I’m finding that this is a great substitute for the morning caffeine.
June 16th, 2009 at 9:16 am
I absolutely love sugar free red bull. The flavor is great and it makes me smile!
June 16th, 2009 at 9:48 am
I love Red Bull….but only with Jager! LOL
June 16th, 2009 at 9:49 am
I love Lo-Carb Monster and Sugar Free Red Bull. I was on a big Diet Pepsi Max kick for awhile too. I’m not even sure if they make that anymore,haha.
June 16th, 2009 at 9:55 am
I only drink coffee(with lots of creme to cover up the strong taste). I don’t drink energy drinks because I can’t get past the taste.
June 16th, 2009 at 10:03 am
I’m a coffee person. I’m at about 2-3 cups a day. I can’t stand the way energy drinks taste! Specially Red Bull…(that only goes good with Jager!!)
June 16th, 2009 at 10:07 am
I don’t like any of the energy drinks but I drink coffee!!!
June 16th, 2009 at 10:10 am
I am quite addicted to Sugar Free AMP. The flavor is great and I have to have one every morning. And its only 10 calories
June 16th, 2009 at 10:25 am
ICE COLD
-WATER-
June 16th, 2009 at 10:31 am
Starbucks Iced Coffee….Black.
June 16th, 2009 at 10:36 am
I’ve never been a big fan of energy drinks and I can’t stand even the smell of coffee but if I’m tired and need a pick me up to keep me awake I always go for a nice cold Mountain Dew.
June 16th, 2009 at 10:51 am
I drink coffee everyday and I also love Sugar Free Monsters. They are the best for boosting your energy level! Coffee doesnt really do it for me anymore I just love the taste!
June 16th, 2009 at 11:38 am
In the attepmt to out the extra sugar and calories in my life. I have become a cofee drinker, black with two ice cubes! I know not so appealing, but it works and I am good for the rest of the day!
I occasionally indulge in the energy drink!
June 16th, 2009 at 11:42 am
The next hot drink category will be what Coca Cola calls the “fountain of the future.”
The Coca Cola “Freestyle”
Essentially, one machine can dispense over 100 different beverages, customized by the consumer.
Want a Vanilla Coke? How about a Peach Fanta? Perhaps a Strawberry Sprite?
Check it out:
http://www.beverageworld.com/content/view/35904/
or
http://www.thecoca-colacompany.com/presscenter/nr_20090428_freestyle.html
It’s in test markets now and if all goes well will roll out world wide. Sounds like fun doesn’t it?
June 16th, 2009 at 11:49 am
I like redline before a long workout.
June 16th, 2009 at 12:40 pm
Coffee. Plain, black coffee-about 2-3 pots. I don’t like the “chemical” taste of energy drinks. I like Jolt Cola when I can find it.
June 16th, 2009 at 1:52 pm
The next hot drink category will be what Coca Cola calls the “fountain of the future.”
The Coca Cola “Freestyle”
Essentially, one machine can dispense over 100 different beverages, customized by the consumer.
Want a Vanilla Coke? How about a Peach Fanta? Perhaps a Strawberry Sprite?
It’s in test markets now and if all goes well will roll out world wide. Sounds like fun doesn’t it?
June 16th, 2009 at 2:14 pm
Maybe Red Bull sales are down because the FDA tested it and found traces of cocaine in it! LOL
June 16th, 2009 at 3:05 pm
In that case give me cases of it…..JK
June 17th, 2009 at 11:31 am
I barely drink energy drinks…but I love Monster- the yellow one or the purple one.
My Bros collect all energy drinks and cans. They have tried everything…but they’re also big fans of Monster. Red Bull is gross. 
June 17th, 2009 at 12:28 pm
Doesnt everything have traces of cocaine in it?
June 17th, 2009 at 1:36 pm
LOVE LOVE RED BULL!!!! ITS MY FAV! BUT I CANT JUST DRINK THE LITTLE ONES! I LIKE THE REALLY BIG ONES!!
June 18th, 2009 at 12:28 pm
That’s funny Ams that your brothers collect the cans. My son collects the cans too! Must be a guy thing.
June 26th, 2009 at 8:46 pm
Red Bull tastes terrible. I think people will start drinking dark tea with a lot of caffeine.