Archive for August, 2009

Kemon Nights featuring Tiffany Less Than A Month Away

Monday, August 31st, 2009

 

Bye-bye summer that never came. 48 degrees this morning. The past two weekends were chilly and dreary. People were driving to the cider mills this past weekend only to find them closed (they do open next weekend for the season).

Wherever summer went, just like that it’s September and that means the start of the busy time of year. One major holiday each month means time flies by even faster and shortly we will have to deal with school busses and more traffic.

But it also means our really big annual event is coming up. This year we combined Tiffany and Kemon Nights into one fabulous event September 26 at the Royal Oak Music Theater. This will truly be the signature event for the pro beauty industry.

Once again, we have three talented hairdressers going for the coveted Hairdresser of the Year award (visit thetiffanyawards.com for more info). Up and coming rock band Sinjon Smith will once again provide pre-show entertainment.

This year the DeBartolos brothers along with the Kemon Artistic and Technical team will deliver spectacular trends for the fall-winter season.

There will be also be a yummy Italian-theme strolling dinner and tickets are only $50 or $100 VIP. And remember, this is a charity event for the American Cancer Society. We hope to cross the $1.5 million mark with your help.

If you’re part of pro beauty industry, this is a must-attend event. And even if you aren’t, it’s an event you have to witness once to see what all the excitement is about. Get your tickets while they last.

Happy Monday!

HSN, QVC & Shop NBC

Friday, August 28th, 2009

 

We already know women love shopping. Can you imagine malls being built for men? Sears, Montgomery Ward and J.C. Penney knew this more than 100 years ago when they introduced mail order catalogs. And when Jeff Bezos launched Amazon.com, women were lining up to shop online.

But who would have thought that in 2009 women would still shop from their TV? Infomercial’s have never been more popular. You know, buy this for $19.95. But wait. If you buy in the next ten minutes, we will toss in another one for FREE! But wait, if you buy in the next five minutes, we toss in this and that for FREE. And if you call right now, we’ll give you this and that for FREE too. All this for only $19.95 (and $15.00 s/h).

Conversely, HSN, QVC and start-up Shop NBC are doing more business today than ever before. Their #1 category: jewelry. Their #2 category: beauty.

Women love beauty on TV. Why? Perhaps it’s the guest artist. Perhaps it’s the allure. Perhaps it offers a unique solution for the moment. Perhaps it’s because of boredom. Perhaps women want to try something new and they trust TV.

Whatever the reason, beauty is proliferating and perhaps it’s time to get our products on TV. Question is, what products? There has to be a story. There has to be a reason to buy. There has to be intrigue.

Of all the products we sell, which single brand or product do you think would do best on TV?

Happy Friday!

Why We Make Mistakes

Thursday, August 27th, 2009

 

Quick: What was the last mistake you made that you wondered why in the heck you made it to begin with?

Quick: What was the last mistake you made that if you could reverse it, you would pay whatever asked?

Quick: What was the last mistake you made thinking you were doing the correct thing?

Quick: What was the last mistake you made that you didn’t even know you made until someone pointed it out?

Quick: When was the last time you admitted to making a mistake?

Plane crashes are 70% human error. Car crashes are 90% human error. Human’s make mistakes. But why?

Why do some people make more mistakes than others? Why do some people see things others don’t?

In the book, Why We Make Misteaks by Joe Hallinan, the author offers up many reasons.

One of his more infamous examples in his book goes like this:

A man walks into a bar. The man’s name is Burt Reynolds. Yes, that Burt Reynolds. Except this is early in his career, and nobody knows him yet—including a guy at the end of the bar with huge shoulders.
Reynolds sits down two stools away and begins sipping a beer and tomato juice. Suddenly, the man starts yelling obscenities at a couple seated at a table nearby. Reynolds tells him to watch his language. That’s when the guy with the huge shoulders turns on Reynolds. And rather than spoil what happens next I’ll let you hear it from Reynolds, who recounted the story years ago in an interview with Playboy magazine:
"I remember looking down and planting my right foot on this brass rail for leverage, and then I came around and caught him with a tremendous right to the side of the head. The punch made a ghastly sound and he just flew off the stool and landed on his back in the doorway, about 15 feet away. And it was while he was in mid-air that I saw…that he had no legs."
Only later, as Reynolds left the bar, did he notice the man’s wheelchair, which had been folded up and tucked next to the doorway.
As mistakes go, punching out a guy with no legs is a lulu. But for our purposes the important part of the anatomy in this story is not the legs, but the eyes. Even though Reynolds was looking right at the man he hit, he didn’t see all that he needed to see. In the field of human error, this kind of mistake is so common that researchers have given it its own nickname: a "looked but didn’t see" error. When we look at something—or at someone—we think we see all there is to see. But we don’t. We often miss important details, like legs and wheelchairs, and sometimes much larger things, like doors and bridges.
To understand why we do this, it helps to know something about the eye and how it works. The eye is not a camera. It does not take "pictures" of events. And it does not see everything at once. The part of the visual field that can be seen clearly at any given time is only a fraction of the total. At normal viewing distances, for instance, the area of clear vision is about the size of a quarter. The eye deals with this constraint by constantly darting about, moving and stopping roughly three times a second.
What is seen as the eyes move about depends, in part, on who is doing the seeing. Men, for instance, have been shown to notice different things than women do. When viewing a mock purse-snatching by a male thief, for instance, women tended to notice the appearance and actions of the woman whose purse was being snatched; men, on the other hand, were more accurate regarding details about the thief. Right-handed people have also been shown to remember the orientation of certain objects they have seen more accurately than left-handers do.

The author points out that most mistakes are avoidable. A little more thinking, a little more common sense, and a little more insight will help reduce mistakes.

Mistakes are the curse of customer service. It’s always the item the customer needs most that is shipped incorrectly or backordered. It’s always the phone agent having a bad day that gets the best customer on the phone. And it’s always the customer in a hurry to check out that gets the store employee chatting on the phone.

Another point the author makes is that humans cannot multi-task as can’t computers. We opt to try to do many things at once but the brain slows down with each task and invariably, mistakes are made.

This book explains much and offers a lot of "oh, that makes sense" explanations. But in the end, we need to be more cognizant of our actions to reduce mistakes. Spell check was one of the best inventions of all times, but it doesn’t mean words are  spelled correctly or the grammar is right.

Try and make it a mistake-free day and if so, figure out how you can make it that way each day. If you can’t, perhaps read the book.

Happy Thursday!

 

Cash For Clunkers

Wednesday, August 26th, 2009

 

Dear President Obama,

Your cash for clunkers program proved once again that the government can boost sales by giving money away that taxpayers worked hard to give you.

In fact, the public took advantage of $2 Billion in record time. At $4,500 per vehicle, that works out to 450,000 cars sold and will mark the first time in more than 16 months that the auto industry sold over 1 million vehicles.

The state of Michigan and the auto companies (especially Toyota and Honda) thank you very much.

Now that you have supported the auto industry along with the housing, financial and virtually every other industry, I am asking for your help for the beauty industry.

Just as your goal was to save energy getting rid of all those clunkers while boosting sales, the same can be had for thousands of dryers, flat irons, clippers and trimmers that are still being used. The dryers and flat irons are highly inefficient users of electricity and the battery life of clippers and trimmers is a third of the newer models. The savings in energy usage alone will pay for the program.

I recommend a $50 subsidy for the following items: Babyliss TT Tourmaline 5000 dryer; Hot Tools Ceramic Straightening Iron; and Elchim 2001 dryer.

I recommend a $25 subsidy for the following items: Oster Freestyle Clipper; Andis T-Edjer II Cordless Trimmer; and Wahl Cordless Peanut Clipper.

Or we can just give carte blanche to the entire category and offer us subsidies for all items. In total, I am requesting $25 million in total for the program.

This will create jobs, reduce energy consumption and we will donate the clunkers to China so they can take them apart and produce better models.

Please respond back to me President no later than Friday, August 28.

Larry Gaynor

Happy Wednesday!

 

 

When It Comes to Education, TNG Rocks!

Tuesday, August 25th, 2009

 

In the midst of the worse recession; in the middle of the slowest month of the year; and when most people are taking vacation days, TNG rocked yesterday like it was the era of prosperity.

The day started with our Kemon on Tour event at the Taylor store. Aaron Michael and Randy once again wowed the group. It was intriguing to witness hairdressers actually learning something new that they thought they mastered over the past 30 years.

We had veterans of 36, 29, 27 and 19 years. Most used Matrix and L’Oreal products and complained about gray coverage, shine and fading. But along the way, they learned about technique, chemistry, color wheels, tone-on-tones, lifting, highlighting, bleach, and most of all, they learned themselves hands-on.

They all fell in love with Kemon. But what I think hairdressers like these are really falling in love with is that someone cares enough to reach out to them and get them excited about color and products again. And even veterans are finally coming around and saying "it’s not too late to learn."

And that’s what I’m most excited about. The Academy was hopping all day with the Kemon "Bob" course. Over 50 were on hand to learn from our Bob experts, Janan Delly and Denisa Cito (Michigan Hairdresser of the Year).

In the S.P.A. Academy, a be PRO advanced makeup workshop was going on where makeup artists were learning new tricks of the trade.

The grand finale was the Moroccanoil launch event at night. I grilled cheeseburgers and salmon burgers while Liz and Dan took care of the details. Anthony, MO’s guest artist dazzled the audience with his 7 languages and humor to go along with the languages. The 150 in the audience soaked up the knowledge and left energized and excited. Special guests on hand were Miss Michigan, Nicole Blaszczyk, as well as Jon Jordan, fashion reporter for WDIV Channel 4.

All in all, nearly 250 industry peers sought out to learn something new, get motivated about their careers and bring a new level of excitement to their salons. When it comes to education, TNG rocks.

Happy Tuesday!

 

The Industry Source Magazine Premiers…Again

Monday, August 24th, 2009

 

We got it right this time.

I just received my preview copy of The Industry Source magazine September/October issue. The magazine replaces the tng worldwide magazine introduced this past January.

As mentioned earlier in a previous blog, we made the determination that our customers know us as The Industry Source so this is our first transition back to the way it was. The new cover is stunning and features our new logo exclusively for the magazine and thebeautybook.

tng worldwide remains our corporate name. You will continue to see this on our invoices, boxes and website.

The stores, thebeautybook and our exclusive sales division all revert back to The Industry Source. The online shopping site also reverts back to theindustrysource.com.

The September/October issue also premiers the launch of phase two of our Nailco Gold program. We are testing $99 free shipping for the month of September for our members. This matches the lowest we have ever gone for offering free shipping.

Phase two also launches Nailco Gold member-only deals. We are now customizing virtually all our deals to give you the lowest possible price. Unlike previous sale prices in which all customers could get the sale price, we are now rewarding our members by giving them exclusive-only deals. Best of all, membership to Nailco Gold is still free.

Come January, phase three of Nailco Gold will launch. While I can’t leak any details yet, I will say you will be extremely excited. In the meantime, enjoy the new magazine when it arrives in your mailbox over the next few days and please share your comments.

Happy Monday!

Nothing Quite Like Staring Down a Huge Needle…

Friday, August 21st, 2009

 

Today is our annual American Red Cross blood drive. We are completely filled up for the day and that makes the Red Cross happy.

As tradition goes, I am the first to give blood. They love me because I have the blood type they covet most and contrary to popular thoughts, it’s not True blood!

If you have never given blood, the process is very secure. You have to complete a form, subject yourself to testing to make sure you can give blood and then the most fun of all, lay on top one of their portable tables and be administered by a Red Cross nurse.

The first time I gave blood I stared at the needle. Actually it’s more like a garden tool the size of a weed puller. I asked the nurse politely, "Are you actually going to put that in my arm?" She politely told me, "Please squeeze the ball in your hand, close your eyes and keep your mouth shut."

The perceived pain is always worse than the actual pain. It’s nothing more than a poke and everyone does it so you get over it. Then you get to watch the blood flow from your body into a plastic bag. Well not really since the bag is hanging down from the table. But at the end, you get to see the blood collected.

The nurse tells you if you are a fast or slow collector. Last year I even used my "competition" strength to race a co-worker. Unfortunately it was a female co-worker and she kicked my butt by two full ounces. But I’m up for the challenge again today.

Afterwards, you gently sit up and walk over to the relaxation station. There you sit in a hard chair and ponder which delicious snacks you will indulge in. The selection is usually Dollar Store chocolate chip cookies and oatmeal cookies. They also give you a mini bottle of water. Finally, when you are done indulging, you are free to leave.

The Red Cross will tell you there is always a blood shortage and how great it is to give blood. Each pint saves a life. In less than 24 hours, your body regenerates the blood supply and you are as strong (or weak) as ever. It’s a good feeling once you get past the needle and oatmeal cookies.

I got to go, they are ready for me.

Happy Friday!

 

Starbucks Raises Price 27% For Espresso Shots

Thursday, August 20th, 2009

 

I remember my first espresso experience. It happened in New York with a guy that I hired to manage our trade shows. He took me to this hip and relevant coffee shop and ordered up espresso’s and pastries.

He handed me my espresso and I asked him what this was? He said to drink it slow, savor it and that it is very concentrated coffee. Two gulps later the cup was empty, the pastry was gone and he was still nursing his cup. I told him I liked hot coffee and nursing an espresso wasn’t for me.

He bought me another one to keep me quiet.

I also remember my first Starbucks experience. This was well before Michigan had its first Starbucks. In fact if my memory serves me correctly, we were one of the last states to land a Starbucks. Coffee in this town always meant stopping at the gas station or Dunkin.

We were in Vegas on vacation with my brother and his wife who lived in Florida. Starbucks invaded Florida rightfully so and she got hooked on Starbucks. There just happened to be a Starbucks in the casino hotel we stayed at (Treasure Island) and if we didn’t stop and have Starbucks, she would of ranted and raved all day long. After just one minute of her ranting, we ran to Starbucks.

The line was out the door, around the casino, which led to being around the pool which let to being down the Strip which led to standing and waiting for a very long time. Any attempt to leave the line would have resulted in A: broken knee cap B: two more days of ranting and/or C: divorce from my brother. We stayed in line.

I had my first Cap and it was quite tasty. But then after waiting in line for so long, a cup of Joe from White Castle would have been tasty. Needless to say, we had to endure this each morning of our stay.

Back in Michigan, since there were no Starbucks, it was back to normalcy. But a year or two later, they invaded Michigan with a thunderous landing. I started out doing Friday’s. Then it was Monday’s and Friday’s. Then it was M-W-F. Then it was M-F (still, never on weekends). The only solace was that my sister-in-law was still crazier than I am-she does weekends.

Anyway, this story has gotten way too long and it’s time to get to the point. I went today for my usual triple Grande wet cap extra hot and the barista told me $4.08. I paid $3.71 yesterday. The barista and the rest of the staff were in mourning and explained the new prices started today. Extra espresso shots zoomed from $.55 to $.70. Grande’s zoomed up $.15 as well. Large coffees crossed the $2.00 zone.

The increase is $.37. Multiply that by 5 = $1.85 and multiply that by 50 weeks = $92.50 annual increase.

Howard Schultz, founder of Starbucks is no dummy. He calculated that Starbuck’s zealots like myself will go into shock the first day or even first week, and then get over the shock and ante up the $92.50 which of course will go right to his bottom line. He figured that a small percentage will defect to Dunkin or Mickey D’s but overall, his take will be bigger.

There is a lesson to be learned from this. If you have zealots as customers, raise your prices. If you can raise prices during the worst economic times of our times, just think what the future holds when times get better. Hmm, it might be a good time to buy Starbuck’s stock which already zoomed from $9 to over $19. Or I can give up the coffee for a week buy one share a week instead. At the end of year, I will have something of value instead of pissing it away.

Happy Thursday!

 

Going Downriver Where the Party is Happening

Wednesday, August 19th, 2009

 

This Monday from 9AM to Noon, The Industry Source store in Taylor and the salon next door, Salon Epiphany, are hosting a Kemon party celebrating everything that we stand for.

From what I have gathered, the excitement level Downriver (hey, that’s a Michigan term for the 18 or so cities that are situated near or along the Detroit River and south of Detroit) for something new, exciting and affordable is at a perfect storm.

We have over 50 salon owners and hairdressers coming and the theme is party central. There will be a dozen or so models showing off their new looks and magnificent color.

I’m going to make a visit because one cannot miss a good party. There will be light refreshments, lots of fun and of course, lots of education. If you haven’t been Downriver in a while, this is a great time to get acclimated once again. Wyandotte is a cool city on the river with great restaurants and not too far away-so a great place to have lunch afterwards.

I was told admission is free so come on down!

Happy Wednesday!

 

Not All Manicures Are Created Equally

Tuesday, August 18th, 2009

 

Now that my full time manicurist/friend left me for Ann Arbor and her husband’s new career, I am left fending for myself to get my nails done weekly.

Yes, it’s one of life’s great indulgences and yes, as the CEO of the largest nail distribution company, I do need to get weekly manicures and monthly pedicures (although the pedicures sometimes get pushed back).

My first visit was to an upscale salon on my way home from work. My second visit was to Immerse Spa at MGM Grand Detroit.

Not to get too detailed, I would like to point out the differences from an insider’s perspective. Both locations are customers of ours, so whether or not the salon/spa bought from us didn’t factor in.

Cleanliness

Immerse was immaculate. The manicure table was preset with fluffy towels, all implements were in a hinged disinfectant tray, products were organized and clean. The polish was fresh and organized in wall racks.

Salon: The salon table was cluttered. The implements were in a Barbicide jar that didn’t seem to be changed in a long time, the products were dusty and paper "C" fold towels were used. Some of the polish was old and separated.

Sanitation

Immerse used a brand new silver file, buffing block, gold block and orangewood stick. For pedicures, they use brand new red foot files (yes, all purchased from us). The cost of these items totaled $1.18.

The salon reused files, blocks and sticks.

The price of the manicures were $25 and $23 respectively.

Experience

Immerse manicure took 45 minutes and started out with a Lavender Relaxation spray. Cuticle remover, cuticle oil, hand mask, massage lotion were all used. The massage was extra long and ended with a hot towel wrap.

Salon manicure took 30 minutes. Alcohol was used instead of cuticle remover and a drug store brand of lotion was used for the massage. Cuticle oil and hand mask were not used. I had to ask for a cloth towel to be used since the paper towels were disintegrating and disgusting.

Immerse also had a drying station available for polish, offered complimentary bottled water, coffee and fruit. The salon offered nothing.

Overall

Our industry sells one thing: service. The better the service, the better chance that not only will the client return, but also refer other people. Average or below average experiences are a deterrence and give consumers a reason for shopping at drugstores and discount stores and doing it at home.

The cost of the products used at Immerse were less than 10% of the service charge. Restaurants typically pay 25-30% for food costs. The point is that sanitation is more important today than ever and the cost of providing sanitation is lower today than ever.

The other amenities like hot towel wraps cost nothing but the cost of laundry but are priceless. If you are in the business, please use these tips and if you have others, I would love to hear them.

In the meantime, my journey will continue. It’s fun, educational and my nails never had it so good.

Happy Tuesday!