The Industry Source Corporate Store Reinvents
Sure the economy still sucks regardless what the economists point out and business is tougher than ever. Most pundits would point out now is not the time to invest and reinvent. They say to ride out the storm and be safe during turbulent times.
Being in business today is anything but safe. Ask any business owner. The reinvention of our corporate store didn’t take place because it needed to, it all came about because of SAP, our database software system.
We are now finally able to review metrics and do something about them. For instance, we found out that we had nearly 5000 items in the store. Of those, nearly 1400 didn’t sell during the past 8 weeks. The top 500 items accounted for over half the business.
What happened? We became complacent. A customer would ask for a certain item and we would bring it in. Too bad the item never sold afterwards. Repeat this 1000 times and viola! More importantly, we didn’t have the right tools in place. It’s also a whole lot easier facing items than taking them off the shelf, cleaning the shelf, and putting the items back on.
First thing we did was get rid of the 1400 plus items. Whew, that was a lot of work. Next thing was to bring in our best selling catalog items not in the store including our all new CLUB1 items. Then we took our best selling store items and prominently featured them. And finally, we added a bunch of fun stuff like really cool Quotable greeting cards, mugs, notepads, snacks and a whole section of cleaning supplies.
New graphics and store displays were added. New signage, new in-store secret deals and new T-shirts for the staff. Also added was our new outlet center featuring all the stuff we couldn’t sell at regular price.
Today is the soft grand opening and you will be impressed. Special thanks to Lo, Megan and Lindsay who put up with me for two weeks and worked until 8:30PM Saturday to make it just right for today.
Today also kicks off the launch of Hair Manya, Kemon’s sexy and cool styling line. The Kemon "store-in-a-store" concept is really hip with its own color bar, mixing station and full range of products.
Of course there is no rest. Next up is our Shelby Township store. What fun and I know the Shelby girls are revved up and ready to go.
Happy Monday!
August 3rd, 2009 at 10:09 am
LG, please post a few pictures for the off-site talent. I saw the beginning of the transformation but would love to see the finished product.
Congratulations to Lo and all the other 02FH Ladies. You worked hard and it sounds fabulous. You deserve the kudos.
August 3rd, 2009 at 10:22 am
The store looks great, Lo, Meghan, Lindsey and Larry, you guys did an Awesome Job!
August 3rd, 2009 at 10:24 am
Vanessa too!!
August 3rd, 2009 at 10:30 am
Ready and anxiously waiting Larry!!
…and to Lo and her F.H. team, have FUN this week you girl’s and Happy selling!!!!!! We had fun Saturday!!
August 3rd, 2009 at 11:30 am
Pics please! =)
August 3rd, 2009 at 1:41 pm
Q- you will have to come see, you are so close!
The store looks AWESOME!!!
August 3rd, 2009 at 1:49 pm
Are all the stores going to go through this transformation??:)
August 3rd, 2009 at 2:14 pm
More special thanks to Lory, Kathy, Britt and Cindy who also worked for many hours on Saturday! You guys are all awesome! Thanks to everyone for all of the help and amazing team work!
August 3rd, 2009 at 3:17 pm
The store looks amazing..love it!!
August 3rd, 2009 at 4:11 pm
The store looks amazing!!
August 3rd, 2009 at 5:04 pm
I absolutely love it!
I am so jealous, I want my store to look like that
August 3rd, 2009 at 6:08 pm
The store looked great today!!!
August 4th, 2009 at 8:56 am
Everything Looks So AWESOME! I love the Hair Manya Wall! I am so excited to start trying the line!~
Great job Larry and F.H. Team! You all made it happen and then some!
August 4th, 2009 at 11:09 am
I was in on Monday and the store looks amazing!!! Great job to the FH girls and to all those that worked at their store on Saturday and then went to FH to help out for the rest of the day! The hair Mania looked so great I had to purchase some.
I would like to know if all the stores will be getting the nice signs that are displayed in the Kemon section for our stores.
LOOKS GREAT!!!!
Congrats FH.
August 4th, 2009 at 1:54 pm
Shelby Township is next to go and yes, they will have signage.
August 4th, 2009 at 4:18 pm
Great Job to Rob as well!!! For all the hours spent getting the transfers together for the store!!
September 10th, 2010 at 2:47 pm
Hi, I´m thinking about have Hair Manya in my saloon here in Sweden.
Is it a brand you can recommend?