thebeautybook Spring 2010: Renewed Optimism
Finally, 2010 is here. Memories of the previous year and decade will linger for far too long but at least it’s over. We can now focus on the next decade and especially this new year.
This is the year that we need to move our outer lips in the up direction instead of the down direction. This is the year in which we can’t wait for something to happen, we have to make it happen.
This is the year of renewed optimism. Consumers see the first half as still difficult but see the second half with bright eyes and the sun finally breaking through the clouds. If you were ever in Florida on vacation and all it did was rain, then you know the feeling the first day the sun shone bright.
thebeautybook Spring 2010 is filled with renewed optimism. We reinvented the book and the look. Early responses have been terrific. There are new lines such as Spa Ritual and Ceripil, perennials like OPI (new Hong Kong collection), CND and FPO. And there is a brand new product called Forever Natural that’s bound to be a major hit.
More importantly, thebeautybook Spring 2010 brings the arrival of a new year, new decade and new inspiration. This week I’ll write about more stuff we are doing to help make 2010 the year to remember on the "happy" side.
Happy Monday and welcome back!
January 4th, 2010 at 9:06 am
For Many, Optimism is to be the theme of the year for 2010.
AMR Research and Harvard Business Review have both penned interested and poetic articles.
Per AMR this morning:
Most optimistic: Retail, software, business services, high tech, industrial, and CP
An AMR survey looked at spending plans across 14 verticals. When you look at the delta between “increase” and “decrease,” the strongest planned spending sectors include retail (+25), software (+23), business services (+22), high tech (+20), industrial (+19), and consumer products (+19). These are followed by healthcare (+14), financial services (+13), IT services (+7), and energy / oil and gas (+6).
There were three verticals where the decreases outnumbered the increases. Both public sector and telco services came in at -12. Public sector may be an anomaly because of the fiscal year spending patterns, but I can’t explain the telco shift. More life sciences companies are also planning to spend less next quarter. The delta was -3.
To some readers who long for the days of double-digit growth rates, a 5% increase may not merit all that much optimism. True, our current forecast still doesn’t get us back to the market peak. The only response is to offer the title of a book some may remember from the 1960s: Been Down So Long It Looks Like Up to Me.
January 4th, 2010 at 12:00 pm
Please keep the positivity going. Spring is still three months away!!
January 4th, 2010 at 4:50 pm
I love the new look of thebeautybook….I have seen a lot of catalogs in my day but this is the best one!
I am wishing everyone a wonderful, great, prosperous and exciting New Year!!
January 11th, 2010 at 5:11 pm
This beauty book is awful! I have seen the catalogs since the 90’s and this one is not laid out very well. To see colors you have to go online??? WHat if the older hairdressers do not have computers? I am just very disappointed in this catalog.