Truth be told, virtually a year ago today we met with label.m in Las Vegas to bring this London-based line to Michigan. The next day Vince Davis (yes, the same Vince Davis that terminated us) told us we could not bring it on and if we did, TIGI would seek another distributor.

They say hindsight is 20/20. It’s fun when bully’s get hurt and this my friends will be as fun as it gets.

Follows is the “pre-press” press release that will be sent out later this week:

TNG Worldwide and label.m have joined forces which is thrilling news for Michigan salons. label.m was founded by none other than Toni Mascolo and his daughter, Sasha Mascolo-Tarbuck. Together along with the label.m Artistic Team, they have developed label.m into a world-class product line with education and trend releases as its main focus.

“This is a very exciting time for us and is reminiscent when we launched TIGI 12 years ago. Toni Mascolo always had his own vision separate from his brothers Anthony and Bruno. Toni is still committed to the hairdresser and we know Toni and his team are thrilled to come to the USA and dazzle our customers,” states Larry Gaynor, President & CEO, TNG Worldwide.

In fact, The Academy at TNG’s World Headquarters will become a major educational center for the label.m brand. “Not only will Toni and Sasha appear, so will many members of the label.m design team including the multi-talented Gary France. Toni and his team continue to develop trends 18 months in advance of fashion so they know what is hot,” comments Gaynor.

The premise of label.m is the 4 C’s: Cleanse, Condition, Create, Complete. Each “C” offers an inclusive family of products composed of exquisite ingredients demanded by today’s hairdressers.

The line is distributed in Michigan by The Industry Source Exclusive sales team. Presently the brand is not available in any of its 20 store locations, but several stores will offer samples and sales support information.

“It’s certainly refreshing to be part of Toni Mascolo’s vision and launching label.m in Michigan. Better yet, launching with TNG will be even more exciting as Larry’s vision fits in perfectly with Toni’s,” states Brian Bennett, VP of Sales for label.m.

The line was launched yesterday with our field sales team and will arrive in our warehouse within two weeks. Oh, I should mention Toni is in his mid-60’s, still cuts hair two days a week, rides the train to work, brown bags his own lunch and is solely interested in building a legacy for his daughter to take over, not sell to a global company. Welcome Toni and Sasha!

Happy Tuesday!

This entry was posted on Tuesday, July 13th, 2010 at 6:57 am and is filed under Gary France, Toni Mascolo, label.m, tng worldwide. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.