The annual CPNA (Cosmoprof North America, aka BBSI) event is this weekend in hot and steamy Las Vegas. It used to be the show for distributors to come and meet with their suppliers, receive awards, pick out jewelry and other gifts and attend lavish parties at night.

Creative Nail (CND) no doubt put on the best parties in their early days. Jan Arnold spared no budget and designed elaborate themed rooms with live music, great food, open bar and lots of hubris. Other companies held lavish parties at hotel restaurants and ballrooms all reminiscent when the industry was flourishing and controlled by entrepreneurial owners.

CPNA now mostly caters to chains, retailers, consultants and global companies. When buyers from Sephora, Walgreen’s, CVS and Walmart are roaming the floor as “VIP’s”, you know the professional beauty industry is upside down. And the fun of the show is long gone.

CPNA was also the place that suppliers introduced their latest and greatest products. Not so any more although some attempt the feat. Global companies no longer perceive this show to be important enough to launch a new line.

So what will the hottest products be at CPNA? Organic hair care? Not a chance. A new dryer or flat iron? Rumor has it Babyliss is showcasing something hot, we can always use a new appliance. Shellac knock-offs? Dime a dozen already. Ammonia-free hair color? Yes. And what will the hottest brand be? Na.Yo.

Kemon figured out ammonia-free AND PPD-free hair color first and perfected it with their launch of YO more than 4 years ago. Na.Yo is the next generation of permanent hair color that utilizes an entirely new technology that is not only simple to use, but foolproof.

Available in 44 shades and later in more than 70, the demand for Na.Yo is unprecedented. Our Kemon GM is fully booked at CPNA with distributors wanting Na.Yo and other Kemon products. The USA launch is this September and finally, the industry has something to cheer about that global and retail companies can’t touch.

Happy Wednesday!

This entry was posted on Wednesday, July 14th, 2010 at 9:00 am and is filed under CPNA, Kemon, Na.Yo. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.