Are you familiar with the Good Housekeeping Seal?

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Here is the PR announcement that hit the AP wires yesterday, very exciting!

Hair Care Revolution black 15in1 Miracle Hair Treatment Earns Good Housekeeping Seal
PR Newswire
NEW YORK, May 3, 2012
NEW YORK, May 3, 2012 /PRNewswire/ — black 15in1 Miracle Hair Treatment, a revolutionary hair care hybrid that instantly transforms hair as it styles while also treating hair woes over time, has earned the highly coveted Good Housekeeping Seal, marking its position as one of the select brands in the professional hair care industry to achieve the honor. A favorite of hair stylists, beauty editors and celebrities, black 15in1 features such key ingredients as Aloe Vera, Green Tea Leaf Extract, SPF and Keratin, which deliver a myriad of fifteen clinically proven results, including enhanced shine, hair color retention, diminished frizz and split ends, plus heat styling and UV ray protection.

The Good Housekeeping Seal has been reassuring consumers about their product-purchasing decisions for over 100 years, and is one of the most recognized consumer emblems in the market today. Only products that have been evaluated and accepted by the Good Housekeeping Research Institute can earn the Seal, which also provides a two-year limited warranty.

“Consumers want a hair product that will simplify their lives, made by a brand that they can trust. The Good Housekeeping Seal confirms what consumers have been saying all along about the product,” said Larry Gaynor, tng worldwide President and CEO, and creator of the black 15in1 line. “It’s thrilling to be recognized. We’re proud to add the 100-year tradition of the Good Housekeeping Seal to black 15in1, and are excited to continue delivering outstanding quality to our consumers.”

“After being reviewed by the Good Housekeeping Research Institute’s Health, Beauty & Environmental Sciences Department, we’re thrilled to welcome black 15in1 to our Good Housekeeping Seal family,” said Patricia Haegele, Senior Vice President/ Group Chief Revenue Officer of Good Housekeeping Magazine.

The black 15in1 complete hair care system also includes the black 15in1 Twice-A-Week Shampoo and Conditioner, the first-ever twice-a-week shampoo and conditioner boasting an ultra-rich, paraben-free, sulfate-free formula that works in harmony to effectively cleanse and condition each strand. As the name suggests, the shampoo and conditioner are formulated for twice a week use, and maintain hairstyles for up to four days. The system works on all hair types and textures to enhance the hair’s natural qualities, leaving locks restored, refreshed and healthy.

black 15in1 Miracle Hair Treatment is available in 3.3oz bottles for $20.00 and a 1oz travel size bottle for $10.00. black 15in1 Twice-A-Week Shampoo and Conditioner is available in 6.6 oz. bottles ($20 for the shampoo and $22 for the conditioner) and 26.4 oz. bottles ($40 for the shampoo and $44 for the conditioner.) All products are sold in over 1,000 salons nationwide and available on www.black15in1.com.

About black 15in1:

black 15in1 was introduced in January 2011 to simplify hair care. Its signature product, black 15in1 Miracle Hair Treatment, provides luxurious results from 15 clinically proven benefits and is dermatologist recommended. With the launch of the black 15in1 Twice-A-Week Shampoo and Conditioner in February 2012, black 15in1 has created a revolution hair care.

www.black15in1.com
www.facebook.com/black15in1
www.twitter.com/black15in1

About the Good Housekeeping Seal

Since 1909, the Good Housekeeping Seal has been a highly recognized statement of the magazine’s renowned Consumer’s Policy. The Good Housekeeping Consumer’s Policy, published in every issue of the magazine, states that the limited warranty reflected by the Good Housekeeping Seal means that if a product bearing the Seal is defective within the first two years of purchase, Good Housekeeping will replace the product or refund the purchase price.

www.goodhousekeepingseal.com
www.facebook.com/goodhousekeeping
www.twitter.com/goodhousemag

Happy Friday!