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It all happened on Monday, August 13 at 9:00AM. After closing down the old store, packing up more than 250 crates and moving them to the new location on Thursday, it was a none stop effort to get ready for Monday.

When the doors opened, more than 100 hairdressers and makeup artists attended came for the inaugural classes: Babyliss Clipper Series for Men and Spa Lash & Brow Tinting. Others came to shop and see the splendor of the new store.

As I said before, this is the nicest professional store on the planet. People who did not come from the class were stunned by the level of education and professionalism displayed on the main stage. In fact, most shoppers stopped shopping to watch the look’n’learn segment.

It’s always great to see vision come to life. The flagship store is more than a store, it’s an inspirational place to hang out and take in the joys of being a professional in the pro beauty industry. When The Academy is dark, education videos play on the big screen and many are available on demand.

This Monday is the grand opening celebration and The Academy will be rocking with free education all day long. Plus there will be special buys available in all 20 Michigan stores.

I am very excited to bring this level of expertise to our customers and early indications are that it will truly become a destination location. In fact, we are bringing in more salon and spa equipment based on demand and will continue to change the mix based on seasons, trends and new launches. Please join us this coming Monday and celebrate with us.




Happy Wednesday!