L’Oreal’s INOA No Contest to Kemon HD
Monday, March 15th, 2010
Loading ...Innovation these days is coming from smaller companies in tune to consumer demands. Just look at Facebook, Twitter, and the zillion other social networking websites out there. None of these were started by Microsoft, Yahoo, or IBM.
Innovation in hair care and hair color is coming from smaller companies as well. Kemon was first to market with its paste highlighting system, well before L’Oreal introduced their Platinium brand. Pureology was first to market with its sulfate-free shampoos and conditioners and L’Oreal ended up buying the company to acquire the technology.
The latest buzz word in hair color is “ammonia-free.” Why? L’Oreal introduced their new INOA color in Europe last year and is launching it in the USA this year. Unlike smaller companies, L’Oreal has the marketing and celebrity muscle to make quick inroads when it comes to press. INOA (an acronym for Innovation No Ammonia) is a complicated and expensive system and is L’Oreal’s attempt at ammonia-free hair color.
One would think the company that invented hair color would have launched INOA at least five years ago. But no, Kemon was the company back then that launched the first ammonia-free hair color, Actyva. Since then, Kemon launched YO color which is both extremely low ammonia and PPD-free. And this year they launched their third generation of extremely low ammonia color, HD High Performance.
HD is especially targeted towards Wella users since the numbering system is very similar. But that is the only thing similar. HD is unlike any color on the market in the way it performs, smells, shines, lasts and its simplicity in application. Like Apple has proved with its “i” family of products, the best technology is simple to use.
Remember the one of the best marketing programs ever: The Coke-Pepsi challenge? If you are a L’Oreal or Wella user, try HD on us and if you aren’t convinced HD is the best, then at least you made the decision based on your own trial. I am that confident in HD. It’s the future of hair color.
Happy Monday!
