How Can We Get Guys Back Into Our Industry?
Wednesday, August 31st, 2011
Loading ...57% of college enrollment is girls. Good news for guys, bad news for girls (no wonder the average age for first-time marriages has increased so much).
Guys aged 25-54 are now at the lowest employment since. . .only 81.2%.
This recession and recovery for the first time has excluded guys mostly due to the lack of construction and manufacturing jobs. The slight hope for guys is that guys are more willing to work in a different profession than girls but girls are the ones that have grabbed the jobs in health care and education (the two growing categories) over the past 3 years.
This past Monday one of our favorite guest artists, Eric Lindsey, did a sold-out Balayage class at The Academy. There was only one guy in attendance.
Walk into most salons and look for guy hairdressers. Unless they are the salon owner, they are few and far between.
While I have blogged about this before, the situation has really become exasperated. What happened to guys in the beauty salon industry? And what can we do to get guys back in?
If the PBA is really trying to do something fruitful for our industry besides overcharging its participants for trade shows and contests, perhaps they can get involved in this. We need to bring more hairdressers in from Europe. Most guys I know over the past 25 years are European heritage and virtually all the superstars are as such. Problem is that immigration is handing out Visa’s for hairdressers.
Just as colleges are 95% co-ed and thrive on this, our industry needs a better mix to thrive as well. Guys I know still in the business pull in six figures annually and know how good our profession is.
But how do we bring in guys in the USA that graduate from high school and are looking for a career opportunity? I have some ideas but would love to hear some from you.
Happy Wednesday!
