The Brands We Love
Monday, August 16th, 2010
Loading ...The current issue of Bloomberg Businessweek features its first ever Popularity contest. The research looks at brands, trends and things we love to eat, buy, watch, and do.
I love this kind of stuff. Brands are what makes the world go-round and mostly we take them for granted. But if you sit back and read up on brands, you wonder why some brands make it and some don’t.
Remember Atari and Intellivision games? How about American Motors? Or Henry’s hamburgers? Is Pepsodent toothpaste still made?
Do you know what the most valuable brands are? Apple is #1.
Here are some of my favorite bits from the article:
- Most popular cereal: Honey Nut Cheerios.
- Runners-up: Cheerios; Post Honey Bunches of Oats; Kellogg Frosted Mini Wheats
- Most popular color car: White (black is a close second)
- Most popular deodorant: Secret
- Runners-up: Axe; Old Spice, Degree
- Red wine has the edge over white wine, 47% to 40%
- Skim milk slams whole milk 61 to 45 servings per capita
- Coke is it 17% of the time. Diet Coke and Pepsi only 9.9%.
- We eat more chicken but beef is still up there, 87 to 66 pounds per capita
- Bud Light is 2-1 over its full calorie brother, Bud.
- White bread is losing ground to wheat bread but still #1.
- Most popular fruit is an orange (not for me).
- Shrimp wins hands-down as the most popular fish. Yes, FDA classifies shrimp as fish, not seafood. 2-1 over canned tuna. Then salmon.
- Orbit sells over $200 million of its gum if you can believe. Trident which used to be #1 is way back at $146 million but still second.
- On the booze side, Smirnoff vodka, Jack Daniel’s whiskey, Jose Cuervo tequila and Bacardi rum all #1.
- No wonder the French hate tourists. Paris is #1 tourist destination worldwide. U.S. is second followed by Spain, China, and Italy.
- Jif is #1 for more than 20 years. Skippy is #2.
- Vanilla ice cream creams chocolate by 2-1.
- #1 job in America? Retail salesclerk. 4.2 million if you can believe.
- Runners-up: Cashiers, office clerks, food preparation and serving workers; registered nurses.
- And my favorite bit from the article?
- What item does Walmart sell the most of?
- Happy Monday!
- [I could have made you look up the article but it’s Monday. Bananas. We eat 107 on average per year.
