Archive for the ‘China Glaze’ Category

Getting Excited About What’s In Front of You

Tuesday, March 2nd, 2010

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A couple weeks ago a salesperson came in for a meeting. A common occurrence that happens far too often. In conversation I learned he had a daughter and a wife and was traveling light.

I wanted to give him something to take home to earn some bonus points. I gave him the new mini collections from both Essie and OPI.

The phone call I received the next day was such that you would have thought I gave him a couple sets of Tiffany studs. That’s how happy they were.

Last week I interviewed a candidate wanting to work at TNG. He came in from NY and I learned that he too had a daughter and wife. On his way back to NY, I have him the OPI mini collection to earn some bonus points.

He gave the collection to his soon to be 13 year old daughter and she was giddy with excitement. She soon envisioned her father bringing home boxes of TNG goodies. And his wife wants 50 of them for a big birthday party.

The thing is, we are around beauty products all day long and to many of us, they are as utilitarian and exciting as a cup of morning coffee. We are so used to the products that they don’t excite us and we take them for granted. But when the same products are given or made available to those not around them, they jump up and down with excitement.

I doubt the owners wife of a florist gets excited when her husband brings home flowers. I doubt the owners wife of a jewelry store gets excited when her husband brings home another trinket. We all get jaded.

But I’m telling you. These mini collections are priceless and hot. If you own a salon or spa, put a dozen of them at the cash wrap and see what happens. It’s time to get excited about what others get excited about.

Happy Tuesday!

Manicure & Pedicure Summit Lives On

Friday, October 2nd, 2009

 

Some events you try once and decide to move on. Luckily, the Manicure & Pedicure Summit is not one of them.

In the ultra casual environment of our Global Logistics Center, the perfect backdrop for exhibition space, lectures, eating and shopping all came together. It was a fun time for all.

CND was busy showcasing their new colour and effects line. Manicurists loved the way the effects worked over the colour and how dramatic the change was. Many shades sold out.

Steve Wallace from Medicool was busy showing off his drill collection (John Barth was ready to assist buyers). As mentioned yesterday, OPI was swamped with Soak-off demos and we had to steal their Suede’s collection to satisfy the demand.

China Glaze was doing a demo that seem to mystify everyone. Linda Woods took a glass bowl, filled it with water, and then explained the secret to nail art using polish. She took one bottle of a deep hue and dropped 3-4 drops into the bowl. They dispersed magically. She then added drops from 3 other bottles. Linda then took a straw and made swift strokes through the color. It was almost like a kaleidoscope effect. Then the fun part. She submerged a nail tip into the mix and the polish stuck to the nail tip in the same design. It truly was mystical!

Dave Albers from Graham Medical used every trick in the book to make nail wipes and towels attractive. Whether it was his logo shirt or aura, many Graham products were sold.

The lecture area was busy in the morning and it was great to see so many actually listening and paying attention.

Lunch from Jimmy John’s, chips and soda, all complimentary were enjoyed by all. After lunch, many took the tour of the facility and were amazed to see the technology at work. One manicurist commented, "Now I see why we can’t add on to our order after it is placed."

Lots of fun, lots of learning, and lots of meeting and greeting all helped to make the event successful and it will be back in 2010, September 26. Now let’s hope that is a long ways away!

Happy Friday!