It was only a matter of time.
When Amazon decided to get into pro beauty, that was the first kiss of death for pro beauty trade shows. Virtually every big brand signed up much to the dismay of salons who for more than 40 years supported entrepreneurs by retailing their goods to their clients. The business was too big to pass up and they decided that the salon business wasn’t important enough.
As Amazon continued to expand its offerings, pro beauty offshoots started struggling. Now the brands were focused on advertising on Amazon, who needed magazines anymore? All the nail magazines folded; Modern Salon is down to 48 pages if that; and even the “blue” newsletter disappeared. The big brands that put the magazines in business all left.
Now the big brands that put the trade shows in business are gone as well. They no longer need to exhibit at a trade show to try to win over a salon, a distributor or a retailer. They have Amazon and most likely, Sephora and/or Ulta. Gone are the days that Paul Mitchell, L’Oreal (Matrix, Redken and such), OPI, and so many others will ever exhibit again.
Cosmoprof North America is being held next month in Vegas. The question you have to ask is, why? COVID didn’t go away and with the Delta variant, it is getting worse. In fact, Vegas is already asking everyone to wear masks. International travel still isn’t happening so forget international visitors which made up so much of the show. Who is going to exhibit that is newsworthy for an attendee? And bottom line, what information can’t an attendee get these days? All trade shows advertise the list of exhibitors so do you really need to attend? It’s no wonder why the Cosmoprof show floor is less than half filled and most likely, will be their last show.
Premier and ABS are in the same predicament. Who is going to exhibit and those companies that do, the question is again, why? The main attendees are booth renters looking to snatch up bargains but with inflation roaring and the supply chain gutted, attendees will be sorely disappointed when they don’t find bargains. There just isn’t any reason for these shows anymore.
The only show that matters today is amazon.com. We went to a mattress store and asked the sales person if they had the best price. “Yes of course” was the standard answer. “You can check online and we guarantee the best prices for at least 30 days after your purchase.” Jokingly I mentioned Amazon and he said they don’t offer the same services as we do. Just for shits and giggles I went to amazon.com and sure enough, they sold every bed Mattress Firm had on their floor at the same price with all the same services. Today, it doesn’t matter what the category is. Amazon is the show that matters.
Truthfully I am not going to miss any of the beauty trade shows. At one time when the real entrepreneurs of the business were exhibiting, threw parties and real innovation took place, they were a blast. But that excitement left more than ten years ago and beauty trade shows have been ghosts of their past ever since. COVID will finally put them to rest, R.I.P.
Bob Woodward has now penned his eighth presidential book, FEAR: Trump In The White House. Working for the Washington Post (now owned by Jeff Bezos)since 1971, Woodward was among the first to investigate Watergate (along with Carl Bernstein) and has written 18 books, 12 of which are best-sellers. No doubt FEAR will be among the top of the list which debuts September 11 of all days. Trump has already tweeted that most of the book is made up of lies, fabrications and other Trump phrases. Bottom line: Woodward is a true investigator reporter who is now the associate editor for the Washington Post. At the age of 75, who is kidding whom?
And speaking of Trump, will he or won’t he impose an additional $200B in tariffs on Chinese goods? Today the U.S. announced a record trade deficit with China and of course that is due to the economy on track for its longest expansion ever. Like I have said previously, tariffs will do nothing but harm virtually every company that produces a product and will cause prices to go up.
Then again we are living in the age of “no one cares a shit about anything.” Respect is out the window. Communication between people is at the lowest levels ever. Phones on desks are slated for the Smithsonian. People don’t get back to you or even respond when you ask them something. Service at restaurants and hotels is terrible and no one cares. We now trust Amazon more than we trust anyone else, hence Amazon’s trillion dollar valuation. I can see it now: New apartment and condo buildings will have Amazon access for drivers who make non-stop deliveries day and night.
Is it any wonder that suicides are at an all-time high, up 30% since 1999? Marijuana use on college campuses is at a 30 year high. Opioid addiction and deaths are at an all-time high. And should I mention alcohol sales?
OK enough of this! What is wrong with just being happy? Who cares what Trump tweets? Who cares who Nike hires? But of course there is a company that rates happiness and guess what, America is 108 out of 140 according to the Happy Planet Index. In fact, we rank pretty dismal in all categories. That is why I proclaim the new TGIF, TGFB! Thank Goodness For Beauty provokes happy thoughts. After all, we spend quite a bit of our life doing the following: Showering (wash and condition hair, wash body, shave, daydream), apply makeup, apply deodorant, brush and whiten teeth, spray fragrance, style hair, file nails, get hair cut & colored, get mani’s & pedi’s, brows, bikini wax, visit dermatologist, visit dentist, visit spa. Oh should I mention the going to bed routine? TGFB is all about being happy! Most of the time you are by yourself and can listen to music and daydream. And it’s all for looking good!
I never did blog about the Cosmoprof Vegas show that came and went last July. Perhaps because there wasn’t much to write about. Once again, they claim record booths but c’mon, what really has this show become? It is now 1/3 pro beauty (shrinking quickly), 1/3 retail and 1/3 packaging. There is not enough of anything for a serious buyer to attend, hence, attendance keeps dropping. Next year will be even more interesting as NAHA finally moves out and heads to Long Beach. Finally there will no longer be hairdressers walking the floor so the show floor will be that much less busy. Next up for us: Natural Expo in Baltimore and ISPA in Phoenix.
Most-wanted APP’s that have yet to be developed that have the greatest potential: Self-directed garbage cans that move to the curb and back to the garage; self-emptying dishwashers; self-folding laundry; and self-washing cars.
I passed level 2800 of Candy Crush and not proud of it. They say video games will be even more addictive in the next five years as consoles go away (bye-bye Gamestop) and all games are downloaded. Next fad: Live game rooms for gamers. One opened at Luxor.
I read about 10 books this summer and stayed away from the all-additive TV as much as possible. Only watched The Affair, Allison is dead but the series still has one more season to go. Also watched Sharp Objects starring Amy Adams who plays a terribly dark character. Only 8 episodes, but with so many flashbacks, each episode was slow and agonizing. Great ending and as of right now, no chance of a second season especially since Adams won’t come back.
We head out to Vegas Saturday for the annual Cosmoprof show. Reviewing the newly updated floor plan (it gets updated each year due to exhibitor mix), the show is now divided equally between “pro” beauty and consumer/packaging. Pro beauty is now in the area that packaging used to be in, planned that way since that is the section that will continue to shrink while the other two sections will continue to expand. It will be an interesting show for sure. If you are around, come visit us at stand 39087.
My latest revelation and wonderment is the attention given to reviews and “THE BEST OF.” Let’s take review sites such as Trip Advisor and Yelp. You would think that everyone is an expert that posts a review. And does anyone Google-search the worst hotel or the worst restaurant? We all want the BEST and we want to pay the cheapest price to get it. Interesting enough, many reviews are bullshit and you have to become an expert to know which reviews to ponder and which reviews to skip. When it comes to finding recipes, I was looking for curry cauliflower. I typed in BEST curry cauliflower and up came pages of recipes. Then I typed in WORST curry cauliflower and just about the same recipes appeared.
Amazon is the most bizarre when it comes to reviews. I wanted to buy a vent mounted iPhone holder. I found one for $6.99 and it had 25,000 reviews. Really? No kidding. No one has time for nothing anymore, but they certainly have time to post reviews.
Sergio Marchionne, what a terrible end of life story. What he did for Chrysler is Harvard case study material. I mean look at Ford whose stock is about to go below $10. And even GM whose stock can’t get past $45. Fiat stock more than doubled in less than one years and Sergio spun off Ferrari which as tripled. 66 years old is way too young but cancer knows no age. The auto world will certainly miss him.
Is there any hotter color than green? Green is great: Go instead of stop. Fully charged or charging instead of drained or about to drain. Stocks up instead of stocks down. Green is organic, natural. Green is MSU (sorry I had to toss that in).
Here’s one for you. I was speaking to a Vietnamese nail spa owner who has 7 locations. His biggest concern? Finding qualified nail techs. With Vietnam booming (7% GNP growth vs. 2.2% USA), young people are working in factories and making more money than ever before. No longer do they need to come to the USA to find work in a nail salon. They now come with a skillset where they can get quality jobs without working 6 days a week, 10 hours a day.
I visited the new MGM National Harbor property last month and was totally impressed. As nice as any Vegas property and very comparable to ARIA but with only 300 rooms. Casino is smoke-free and features more than 60 poker tables. Location is perfect and if you are thinking about a great weekend getaway, check this place out.
The fitness craze is nutsy-cookoo. It seems like every new strip center has some kind of workout place that offers pop-in classes. Truly appealing to Millennial’s, I can’t even list all the names but places like Orangetheory already have 1000 locations. My take is that personal trainers are opening their own joints and willing to work 7 days a week to have their own business. This is one business that burnout will certainly take place down the road.
Here is a question for you: If the fitness craze is nutsy-cookoo, why is the obesity rate in the USA at it highest level ever?
Are you moving to Denver to take advantage of legal weed? Fastest growing city in the USA and weed bed and breakfasts are one of the hottest trends around since smoking it in public or in hotels is still illegal. Now on the breakfast buffet besides O.J., donuts and cereal, your choice of Sour Tangle, Ghost Train Haze and Gorilla Glue #4. The only caveat is that prices per night are higher due to the amount of food inhaled at breakfast!
Sorry Macy’s, Nordstrom’s, Neiman and Saks. Ulta wins, you lose. Estee Lauder, master of premium cosmetics and skin care (MAC is still hot, hot, hot) is opening stand alone boutiques in Ulta stores as fast as they can build them. Department stores will yet again need to reinvent themselves. Perhaps first floor makeup counters will move upstairs but what will take its place?
Is there anything better than good pizza?