I had the best time at Cosmoprof North America (CPNA) in my over 20 years attending. I can attribute this to 3 reasons:
- We have been liberated. With no sucking up to global companies at debilitating meetings, there was no stress.
- I did not walk the show floor aisle by aisle. In fact, I didn’t even walk the show floor although it was the smallest ever.
- All the action was in private meetings held at hotel suites far away from the show floor. Between Kemon, Label.m, Michael O’Rourke and a few others, I can sense this incubator of new and fresh ideas paving the way for the next generation.
The show floor saw fewer exhibitors and attendees than ever before. CPNA is an embarrassment to its flagship show in Bologna. I felt sorry for the huge number of China, Korea, Taiwan and Italy stands that tried to do some business.
The big booths catered to retail customers such as ULTA, Sephora and chain drug. Although either CND or OPI were on the floor, the nail category took up a sizeable amount of space. There wasn’t much else that was noteworthy.
Even the rep groups see the handwriting on the wall. While they still had booths on the floor, most of them were running around the Four Seasons, Mandalay Bay and the Hotel going to meetings. They are desperate for new blood and it was quite scary considering it was daytime.
Salons were around for NAHA but why CPNA and the PBA ties the two events together is still a mystery.
But we do need to thank CPNA and the PBA for bringing distributors to Las Vegas to do business over a 2-3 day period even if it’s not done on the show floor. I’m already looking forward to next July 24-26.
The annual CPNA (Cosmoprof North America, aka BBSI) event is this weekend in hot and steamy Las Vegas. It used to be the show for distributors to come and meet with their suppliers, receive awards, pick out jewelry and other gifts and attend lavish parties at night.
Creative Nail (CND) no doubt put on the best parties in their early days. Jan Arnold spared no budget and designed elaborate themed rooms with live music, great food, open bar and lots of hubris. Other companies held lavish parties at hotel restaurants and ballrooms all reminiscent when the industry was flourishing and controlled by entrepreneurial owners.
CPNA now mostly caters to chains, retailers, consultants and global companies. When buyers from Sephora, Walgreen’s, CVS and Walmart are roaming the floor as “VIP’s”, you know the professional beauty industry is upside down. And the fun of the show is long gone.
CPNA was also the place that suppliers introduced their latest and greatest products. Not so any more although some attempt the feat. Global companies no longer perceive this show to be important enough to launch a new line.
So what will the hottest products be at CPNA? Organic hair care? Not a chance. A new dryer or flat iron? Rumor has it Babyliss is showcasing something hot, we can always use a new appliance. Shellac knock-offs? Dime a dozen already. Ammonia-free hair color? Yes. And what will the hottest brand be? Na.Yo.
Kemon figured out ammonia-free AND PPD-free hair color first and perfected it with their launch of YO more than 4 years ago. Na.Yo is the next generation of permanent hair color that utilizes an entirely new technology that is not only simple to use, but foolproof.
Available in 44 shades and later in more than 70, the demand for Na.Yo is unprecedented. Our Kemon GM is fully booked at CPNA with distributors wanting Na.Yo and other Kemon products. The USA launch is this September and finally, the industry has something to cheer about that global and retail companies can’t touch.