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Welcome Back Sam Brocato!

Thursday, February 16th, 2012

Who is going to win Michigan?

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Way, way back before the iPhone, before the iPod, before WiFi, before. . .OK, after computers and color TV…we launched Brocato in Michigan. Back then it was a small salon line that master stylist Sam Brocato introduced. Sam came in and did the sales pitch, came back to do the launch event and before long, we were selling Brocato on the streets. Shortly thereafter, Sam reorganized the company, refocused on new ideas and we moved on.

Sam is now in New York with his namesake salon doing kick-ass business. Along with that, Sam is still the creative genius behind the updated Brocato brand which is now part of Beautopia. After all these years, we are super excited to bring Sam back to Michigan to unveil the new and updated Brocato line. We are planning the kick-off launch event and have just placed the line in our 20 Michigan stores. Not only is Cloud 9 performing well, their hottest product is their formaldehyde-free straightening system that can be applied to clients hair for either 30 or 90 day intervals, Curl Interrupted. Further, Brocato recently launched their all-new Demi system that goes head-to-head with Shades EQ.

A complete array of classes will be offered at The Academy. Brocato will be a great addition to our line-up and we certainly look forward to launching the line next week. Welcome back Sam Brocato!

Happy Thursday!

Posted in Brocato, Curl Interrupted, Sam Brocato | 1 Comment »