Out Of My Mind On A Monday Mornin’

What are you most excited about the post-COVID economy?

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Here is an acronym for you to remember: MOAR, Mother Of All Recoveries. The post pandemic recovery is going to be the greatest on record, even greater than the post World War II recovery that ran from 1950 to 1966. While the stock market has been at new highs during 2021, we have only seen the beginning. MOAR will soar through 2022 and could last until 2030. How is that for a prediction? Mind you, not from me, but one of my services that I subscribe to which has been spot on for more than twenty years.

So if MOAR is true, this should be the best news for business, right? Large cap tech businesses, absolutely. The latest generation of technology in world history is just starting to make it to market and will work its way through 2035-2050. We will see more change during this period than ever before and will make the computer generation of 1980-1995 seem like peanuts. But if you are a small business, it could be a flip of a coin.

How many restaurants are turning customers away? Cedar Point is not open on Tuesday or Wednesdays. Try getting service anywhere. The reason: More than 9 million job openings and yet, millions of Americans still do not want to work. Also more people than ever are quitting the workplace and either retiring or starting their own business from home. Let’s take the hospitality industry, all the tech is in the world won’t replace customer service. MGM Resorts app now allows you to use your phone as a room key, check in, check out, make reservations and check out all the activities. But if you can’t get a drink at a bar or dinner take 45 minutes to be served and it’s lousy, what good is it?

When it comes to gallons of personal care products, no one does it better than Ginger Lily Farms. Already the best-selling gallons in America, now I am very excited to launch new sizes and new categories. First up is our fragrance-free hand soap in a convenient 6-ct 12 oz. package. 

Ginger Lily Farms Botanicals Liquid Hand Soap

Next month comes the new Dog & Pet category which will feature a very amazing 2-in-1 shampoo and conditioner and odor eliminator. And coming in August, look for the new Salon category featuring hair regrowth shampoo and perhaps one of my favorite product launches to come, the perfect competitive product to Moroccanoil! Soon you will be able to buy a gallon for the same price as 8 oz. Hmmm, which will be the better value?

One thing about MOAR that is not good, is that we are back to heavy traffic, long lines at airports, high priced just about everything and BTW, have you tried renting from AVIS or Hertz lately? YIKES!

The ongoing battles with China and the USA will continue for a very long time. However, regardless of what Trump and now Biden are doing with tariffs, it’s not working. Demand for goods is so high, the wait for containers from China is more than two weeks, costs for containers have doubled and tripled and there is no way U.S. factories can still compete. But one thing to keep in mind in this trade war is the value of brand names. You can think of many brand names made in the USA and sold worldwide including China. But how many brand names made in China can you think of that are sold worldwide? Fact is, there are NONE. If you look at all the China brands that are sold on Amazon, none of them are are a brand name, just a name to list on Amazon and take advantage of the marketplace. The only Chinese brand that has traction is not a product but a service, TikTok.

The $100 question going into the peak of summer: Will the Delta variant make its way into the USA in a meaningful way? Most people are so over COVID, any return to it at this time will bring a lot of nothing good.

Have a great 4th of July weekend, hard to believe the year is half over.

Happy Monday!

COVID-19: Not Another Stephen King Novel

Do you wear a face mask when you go out in public?

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It’s summertime. My favorite time of the year. One reason is that I get to read a lot of books due to long summer nights. I read the latest from Dean Koontz, Devoted, about dogs that are telepathic and relate to humans (his Jane Hawk series was perhaps his best); John Grisham’s Camino Island about a bookstore owner and mysterious deaths; and of course, a couple from James Patterson that are just fun reading. I’m currently reading The Most Fun We Ever Had by first time writer, Claire Lombardo which is quite the chick book (hey, always good to get more perspectives in life). The book details a family over a fifty year span and is quite good. It might be fiction but I am sure it more real than not.

COVID-19 is non-fiction and a book that right now has no ending in sight. In fact, this book could last through the entire decade. Most likely 2021 is going to fare as bad as 2020 with false hopes coming and going. With CA’s Governor, Newsom,  pretty much shutting down everything yesterday (all salons, gyms, religious buildings, bars, restaurants), it is only a matter of time before other states follow including AZ, FL, NV and TX. NV has already shut down all bars except those in casinos. But hey, is anyone going to a casino to lose money wearing a mask?

Summer was going to be downtime for COVID-19, everyone thought it hated heat. But nope, Brazil, Mexico and other hot spots are all hot spots. And what happens when October comes with the real flu season?

As this novel keeps getting longer and longer, we must sit and wonder why is the USA the most affected country in the world? Why does Florida have more cases than most countries with the exception of two?

With November 3 seemingly right around the corner, who is going to be our next president? Face masks or no face masks will win. Face masks appear to be the hero and the villain in regards to COVID-19. In Michigan, the Macomb county Sheriff department stated they are not enforcing Whitmer’s requirement to wear masks. Employees seem to be threatened daily by customers who do not wear face masks. I don’t get the drama, it is proven than face masks save lives. We all know when you went to a hospital before COVID-19, doctors and nurses wore face masks. And what the heck,  you can wear cloth face masks with Mickey Mouse if you don’t like the medical blue disposables.

Speaking of those, we just introduced the cutest little purse pouch containing 5 face masks. With cases rising daily and soon to hit 100,000, demand for face masks is going up. Demand for nitrile gloves is going up too and this poses a huge problem because there is a tremendous shortage of them (I blogged about this months ago). Most fortunate I ordered millions before COVID-19 and now TNG has the largest inventory of gloves in the business. We just received new extra long cuff and extra large sizes for our first level providers.

We also have the largest inventory of 70% and 99% ISP and the #1 selling brand of hand soap gallons. However I would give all this up for our main customers to be open for business. I miss my massages, spa days at resorts and although I am back on schedule for weekly mani’s, the experience is not the same. But I will say this: Salons have been doing an excellent job during COVID-19 maintaining cleanliness and adhering to safety guidelines. If anything, salons in CA should be allowed to remain open.

The state of CA gave us a wake-up call. Wear a face mask. Social distance. Sanitize often. If you go out, be responsible. We all want to have fun and enjoy summer. But if things don’t change and we don’t wake up now, book reading will go well into 2021 as a thing to do. Delta CEO Ed Bastian told us today that he doesn’t expect air travel to get back to normal for at least two years (yes, at least two years). YIKES!

Happy Tuesday!