black 15in1 Miracle Hair Treatment, Twice A Week Miracle Shampoo and Conditioner To Be Featured On-Air August 9th and 10th With Brand Ambassador Jonathan Antin
NEW YORK (July, 2012) – black 15in1, the revolutionary hair care line featuring the celebrity-favorite Miracle Hair Treatment and Miracle Twice A Week Shampoo and Conditioner, announces the brand will be featured on Premium Lifestyle Network’s multi-channel television and online retailer Shop – on the ShopNBC network – on August 9th (11:00pm EST) and 10th (9:00am EST and 8:00pm EST). Through this new platform, black 15in1 will expand its salon-exclusive and e-commerce sales model to introduce the 73 million homes in the U.S. tuned in to Shop nightly to the miracle of black 15in1. Renowned hairstylist, television personality and brand ambassador Jonathan Antin will represent black 15in1 on-air, showcasing the various ways in which the products can transform all hair types.
black 15in1 is a revolutionary hair care system that instantly transforms hair while also treating hair woes over time with its clinically proven benefits. black 15in1 products, including Miracle Hair Treatment and Twice A Week Miracle Shampoo and Conditioner, feature key ingredients such as Aloe Vera, Green Tea Leaf Extract, Argan Oil, Sunflower Seed Extract, Abyssinian Oil and “Cashmere” Keratin to deliver a myriad of fifteen results, including enhanced shine, hair color retention, diminished frizz and split ends, plus heat styling and UV rays protection. The products are ideal for maintaining hairstyles for up to four days, and work on all hair types and textures, enhancing the hair’s natural qualities and leaving locks restored, refreshed and healthy.
Recognized for their expansive variety of high quality products, dynamic on-air presentations, celebrity guests and more, Shop provides consumers with unforgettable shopping experiences while offering brands in categories including fashion, jewelry, beauty, home goods, technology and more.
“black 15in1 originated as an idea to meet the needs of eight out of ten women that only wash their hair two to three times a week and to create a magical product that was not only revolutionary in its benefits, but also its ability to simplify hair care routines,” said Larry Gaynor, tng worldwide President and CEO. “In a short period of time, black15in1 has gained a loyal following amongst beauty insiders, stylists, celebrities and consumers, acclaim from respected media outlets, a coveted stamp of approval by brand ambassador Jonathan Antin, the Good Housekeeping Seal and has become a full product line, which I am delighted to share with the savvy and discerning Shop audience.”
Jonathan Antin has starred in highly acclaimed television shows including ABC’s Extreme Makeover, E! Entertainment’s Fashion Emergency and Bravo’s Blow Out and Shear Genius. With regular appearances on Shop, Antin has created a personal connection with its audiences, engaging them with his unparalleled passion for creating beautiful hair. NBC’s “Today Show” consistently calls upon Antin for beauty commentary during Awards Show season. In 2013, Antin will open an eponymous hair salon in Los Angeles.
“black 15in1 is about a lifestyle, not a hairstyle,” said brand ambassador Jonathan Antin. “I am constantly in pursuit of the best – from ingredients to products to styling techniques. black 15in1 stopped me in my tracks. This three-step family of products is not only a hair solution, but a life solution as well.”
Shop – on the ShopNBC network – is broadcast on DISH Network channels 134 and 228 and DIRECTV channel 316, as well as streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site.
black 15in1 was introduced in January 2011 to simplify hair care. Its signature product, Miracle Hair Treatment, provides luxurious results from 15 clinically proven benefits and is dermatologist recommended. With the launch of the Twice A Week Miracle Shampoo and Conditioner, black 15in1 has created the revolution in twice a week luxurious hair care. Unparalleled performance for all hair types in a new way. Hair care simplified.
For more information on black 15in1, please visit www.black15in1.com.