Hair Care Revolution Black 15in1 Debuts on ShopNBC with Celebrity Brand Ambassador Jonathan Antin

Do you shop on TV shopping channels?

View Results

JonathanAntin

black 15in1 Miracle Hair Treatment, Twice A Week Miracle Shampoo and Conditioner To Be Featured On-Air August 9th and 10th With Brand Ambassador Jonathan Antin

NEW YORK (July, 2012)black 15in1, the revolutionary hair care line featuring the celebrity-favorite Miracle Hair Treatment and Miracle Twice A Week Shampoo and Conditioner, announces the brand will be featured on Premium Lifestyle Network’s multi-channel television and online retailer Shop – on the ShopNBC network – on August 9th (11:00pm EST) and 10th (9:00am EST and 8:00pm EST). Through this new platform, black 15in1 will expand its salon-exclusive and e-commerce sales model to introduce the 73 million homes in the U.S. tuned in to Shop nightly to the miracle of black 15in1. Renowned hairstylist, television personality and brand ambassador Jonathan Antin will represent black 15in1 on-air, showcasing the various ways in which the products can transform all hair types.

black 15in1 is a revolutionary hair care system that instantly transforms hair while also treating hair woes over time with its clinically proven benefits. black 15in1 products, including Miracle Hair Treatment and Twice A Week Miracle Shampoo and Conditioner, feature key ingredients such as Aloe Vera, Green Tea Leaf Extract, Argan Oil, Sunflower Seed Extract, Abyssinian Oil and “Cashmere” Keratin to deliver a myriad of fifteen results, including enhanced shine, hair color retention, diminished frizz and split ends, plus heat styling and UV rays protection. The products are ideal for maintaining hairstyles for up to four days, and work on all hair types and textures, enhancing the hair’s natural qualities and leaving locks restored, refreshed and healthy.

Recognized for their expansive variety of high quality products, dynamic on-air presentations, celebrity guests and more, Shop provides consumers with unforgettable shopping experiences while offering brands in categories including fashion, jewelry, beauty, home goods, technology and more.

“black 15in1 originated as an idea to meet the needs of eight out of ten women that only wash their hair two to three times a week and to create a magical product that was not only revolutionary in its benefits, but also its ability to simplify hair care routines,” said Larry Gaynor, tng worldwide President and CEO. “In a short period of time, black15in1 has gained a loyal following amongst beauty insiders, stylists, celebrities and consumers, acclaim from respected media outlets, a coveted stamp of approval by brand ambassador Jonathan Antin, the Good Housekeeping Seal and has become a full product line, which I am delighted to share with the savvy and discerning Shop audience.”

Jonathan Antin has starred in highly acclaimed television shows including ABC’s Extreme Makeover, E! Entertainment’s Fashion Emergency and Bravo’s Blow Out and Shear Genius. With regular appearances on Shop, Antin has created a personal connection with its audiences, engaging them with his unparalleled passion for creating beautiful hair. NBC’s “Today Show” consistently calls upon Antin for beauty commentary during Awards Show season. In 2013, Antin will open an eponymous hair salon in Los Angeles.

“black 15in1 is about a lifestyle, not a hairstyle,” said brand ambassador Jonathan Antin. “I am constantly in pursuit of the best – from ingredients to products to styling techniques. black 15in1 stopped me in my tracks. This three-step family of products is not only a hair solution, but a life solution as well.”

Shop – on the ShopNBC network – is broadcast on DISH Network channels 134 and 228 and DIRECTV channel 316, as well as streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site.

About black15in1:

black 15in1 was introduced in January 2011 to simplify hair care. Its signature product, Miracle Hair Treatment, provides luxurious results from 15 clinically proven benefits and is dermatologist recommended. With the launch of the Twice A Week Miracle Shampoo and Conditioner, black 15in1 has created the revolution in twice a week luxurious hair care. Unparalleled performance for all hair types in a new way. Hair care simplified.

For more information on black 15in1, please visit www.black15in1.com.

www.facebook.com/black15in1

www.twitter.com/black15in1

Happy Tuesday!

black 15in1 Miracle Hair Treatment Earns Good Housekeeping Seal

Are you familiar with the Good Housekeeping Seal?

View Results

Here is the PR announcement that hit the AP wires yesterday, very exciting!

Hair Care Revolution black 15in1 Miracle Hair Treatment Earns Good Housekeeping Seal
PR Newswire
NEW YORK, May 3, 2012
NEW YORK, May 3, 2012 /PRNewswire/ — black 15in1 Miracle Hair Treatment, a revolutionary hair care hybrid that instantly transforms hair as it styles while also treating hair woes over time, has earned the highly coveted Good Housekeeping Seal, marking its position as one of the select brands in the professional hair care industry to achieve the honor. A favorite of hair stylists, beauty editors and celebrities, black 15in1 features such key ingredients as Aloe Vera, Green Tea Leaf Extract, SPF and Keratin, which deliver a myriad of fifteen clinically proven results, including enhanced shine, hair color retention, diminished frizz and split ends, plus heat styling and UV ray protection.

The Good Housekeeping Seal has been reassuring consumers about their product-purchasing decisions for over 100 years, and is one of the most recognized consumer emblems in the market today. Only products that have been evaluated and accepted by the Good Housekeeping Research Institute can earn the Seal, which also provides a two-year limited warranty.

“Consumers want a hair product that will simplify their lives, made by a brand that they can trust. The Good Housekeeping Seal confirms what consumers have been saying all along about the product,” said Larry Gaynor, tng worldwide President and CEO, and creator of the black 15in1 line. “It’s thrilling to be recognized. We’re proud to add the 100-year tradition of the Good Housekeeping Seal to black 15in1, and are excited to continue delivering outstanding quality to our consumers.”

“After being reviewed by the Good Housekeeping Research Institute’s Health, Beauty & Environmental Sciences Department, we’re thrilled to welcome black 15in1 to our Good Housekeeping Seal family,” said Patricia Haegele, Senior Vice President/ Group Chief Revenue Officer of Good Housekeeping Magazine.

The black 15in1 complete hair care system also includes the black 15in1 Twice-A-Week Shampoo and Conditioner, the first-ever twice-a-week shampoo and conditioner boasting an ultra-rich, paraben-free, sulfate-free formula that works in harmony to effectively cleanse and condition each strand. As the name suggests, the shampoo and conditioner are formulated for twice a week use, and maintain hairstyles for up to four days. The system works on all hair types and textures to enhance the hair’s natural qualities, leaving locks restored, refreshed and healthy.

black 15in1 Miracle Hair Treatment is available in 3.3oz bottles for $20.00 and a 1oz travel size bottle for $10.00. black 15in1 Twice-A-Week Shampoo and Conditioner is available in 6.6 oz. bottles ($20 for the shampoo and $22 for the conditioner) and 26.4 oz. bottles ($40 for the shampoo and $44 for the conditioner.) All products are sold in over 1,000 salons nationwide and available on www.black15in1.com.

About black 15in1:

black 15in1 was introduced in January 2011 to simplify hair care. Its signature product, black 15in1 Miracle Hair Treatment, provides luxurious results from 15 clinically proven benefits and is dermatologist recommended. With the launch of the black 15in1 Twice-A-Week Shampoo and Conditioner in February 2012, black 15in1 has created a revolution hair care.

www.black15in1.com
www.facebook.com/black15in1
www.twitter.com/black15in1

About the Good Housekeeping Seal

Since 1909, the Good Housekeeping Seal has been a highly recognized statement of the magazine’s renowned Consumer’s Policy. The Good Housekeeping Consumer’s Policy, published in every issue of the magazine, states that the limited warranty reflected by the Good Housekeeping Seal means that if a product bearing the Seal is defective within the first two years of purchase, Good Housekeeping will replace the product or refund the purchase price.

www.goodhousekeepingseal.com
www.facebook.com/goodhousekeeping
www.twitter.com/goodhousemag

Happy Friday!