black 15in1 NY Launch Event
Thursday, October 7th, 2010
Loading ...New York City.
There is nothing like it in the USA. 8 million people of virtually every nationality living and/or working on an island. There are more people walking on Fifth Avenue in the morning than people walking in the entire state of Michigan.
New York City.
You want food? Walk a block and you will find a mobile cart dishing out hot coffee, fresh pastries, giant pretzels, roasted nuts, egg sandwiches, subs, you name it. And within the block, you will have passed at least 10 diners, restaurants, carry-out places, markets with fresh O.J. Here, the options are unlimited. Immigrants abound and they know how to cook.
New York City.
Need to get somewhere? There are more yellow cabs zooming in one city block than the state of Michigan. But when it rains, there isn’t one to be found. That was the case with us on Monday afternoon. With only 23 city blocks to walk (20 blocks to a mile) to Rita Hazan’s salon, we did what NYC people do, walk. Sure there was a threat of rain and yes, it was drizzling. No big deal. That was until 5 blocks later, the rain came down in sheets. We ducked into one of the 3 million gift shops in NYC and grabbed a $1 umbrella for $8. We were dry afterwards but had to navigate umbrella chaos every step of the way. Everyone has an umbrella in NYC.
New York City.
NYC is home to the finest of everything including salons. Rita Hazan salon is ranked in the top 100 salons in the USA. Rita charges upwards of $500 and more for a haircut, color extra. Minimum haircuts are $150. For this, you get star treatment in a delightful setting right off ultra-prime 5th Avenue & 56th St. For the black PR event, we had 3 top stylists working all day long.
New York City.
All the beauty directors and editors live and breath NYC. They know beauty before anyone else. Ultimately in many instances, their love or hate of a product determines its success or failure. You give it your best shot.
In all, more than 30 beauty directors came to Rita Hazan to get a blow-out using black exclusively. All I can say is that all the editor’s pretty much summed up what Maggie Mulhern, Beauty & Fashion Director for Modern Salon Media had to say, “That was/is the best blow out I’ve ever had. I haven’t washed my hair yet because i just LOVE IT!!!!”
New York City.
The land of opportunity. You can sense it, smell it, live it, feel it. It’s alive. No wonder it’s the fashion, financial, culinary and cultural center of America. You see people of all nationalities working hard day and night. If you can make it in NYC, you can make it anywhere. And I couldn’t think of a better place to launch black.
For photos and highlights, visit black15in1.com on Monday.
Happy Thursday!
