A Walk Down Memory Lane When Innovation Mattered

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It’s a sad state of affairs when innovation in our industry has been left to a new flavor of lotion or brush color. After reviewing the product selection for our THE BEAUTY BOOK Fall edition, it is apparent that most companies are sticking with their tried and true products and not investing in the next “AH-HA” product. Without new and different, there is nothing to get consumers excited about buying, so products become more and more commoditized and discounted.

Now back to memory lane, the year can be anytime between 1989 to 1995. This was when the industry trade show for distributors was called the BBSI (Barber Beauty Supply Institute) and the show was held each year in Las Vegas in the summer and a resort city in January such as San Diego and Orlando. These were the days when innovation was king and start up manufacturers flourished with new ideas, new concepts and new dreams. Most of the memories are still alive but alas, the companies long gone. Let’s take a stroll down a few of the aisles at one of the BBSI shows.

There’s Marlene Sortino [Italian Jewelry] introducing her new gold fingernails and dangling charms. Each charm is handmade and over 200 designs. The nail drill to make the hole in the nail is a huge hit.

Right across the aisle is Katia (Kami Nail Designs]. Everyone of her fingernails are long and decorated with rhinestones, striping tape and the newest sensation, snakeskin. Snakeskin is applied with glue and comes in 6 colors. Demand is high.

Tony Cuccio [Star Nail] is walking by his booth donning his dark sunglasses and black hair (which is long gone). The booth is nothing more than a couple tables and banner filled with cheap polish, files, block buffers and generic nail glue. But he is busy making deals.

Jan and Jim Nordstrom [Creative Nail Design] have a private room and excited to feature Solar Nail, Solar Beam and Solar Oil. Acrylics are hot and they have the best acrylics. Solar Beam was the first gel light but the design was flawed and had to be dropped. But it was a way cool concept. They are getting ready for their really big distributor party at the Hilton later that night featuring live music, great decorations, open bar and plenty of awards.

George and Myriam Schaeffer [OPI] have the large booth at the end of the aisle and they are launching their new polish line called Lacquer. It’s higher priced than the competition and going to be advertised in consumer magazines. George is so excited about this that even his suspenders are made of nail polish bottles. Myriam is showing off fine jewelry for loyal distributors to partake in. The booth is packed. George is quoted in NAILS magazine:

“Ours is the old style,” mused George. “It is a business philosophy of loyalty to the little guy, to those who got us started. This is the whole gist,” he added, “giving them extra, the best possible product attainable. Our first consideration is the product—the profit will come if the product is right.

“Don’t get me wrong,” George adds quickly, with a sheepish grin, “we like a little profit.”

Lorenzo Meija [IBD]is donned in his fashionable Italian suit perfect from the dry cleaner. He is excited to show off his new Soft Gel collection, the first gels to cure under a UV light. 5 Second Nail Glue is already a household name. Quoting Meija in the 1991 issue of NAILS:

“According to Lorenzo Mejia of International Beauty Design Inc., gel services are the fastest growing segment of the professional market today.

The natural look of gel nails is a major selling point with clients. In addition, the virtual lack of odor makes gels a popular service in full service beauty salons, where hair oriented salon professionals have for years used the odor complaint to relegate nail technicians to the back of the salon, or even keep them completely out of the salon.” OK, so 20 years earlier gel polish could have been invented.

Jack Sperling [Alpha 9]can be found in another aisle making practical jokes on everyone and having the best laugh as he sells his powder and liquid at outrageously high prices and gets away with it. No one had more fun in the business than Jack. This show he is proud of his new 4-Way nail file.

Vern and Lynn Rae [San Francisco Nails] have one of the hottest booths in the show. Airbrush nail art is ultra hot and everyone wants it. Machines, paints and stencils are on fire.

Ben Edwards [Design Classic] is a true entrepreneur and is showing off his latest creation: Fiberglass for nails. Wraps are getting bigger as fiberglass overtakes silk and linen as the preferred choice for nail techs.

Essie and Max [Essie] also have tables and a banner sporting Essie nail polish in over 100 colors. The big news at this show is that the polish went from $1.00 a bottle to $1.25 a bottle and the new seasonal collections are going to be introduced every quarter. We were not sure if manicurists would pay another quarter for a bottle of polish. Max was very busy behind the booth bullshitting about “nothing but nothing.”

Kirk Hamilton [Menda] was behind the innovation at Menda, or at least he represented the line well. Menda was introducing a new dispenser bottle that actually kept the acrylic powder from entering the bottle. Ingenious. However the plastic bottles remain their mainstay.

Calvert Billings [Calvert International] invented the first nail polish dryer using of all things, light bulbs. Really? I ordered 144 and had to reorder many times. He later invented something called the Laquer Whacker. Actually I am thinking of that for gel nail removal.

Dal LaMagna [Tweezerman] made the tweezer famous and could be found at the booth plucking eye brows while talking politics. Can you imagine if he was around at the time of computers he could have invented Facebook.

You get the picture. Back then business was fun, innovative and full of excitement. Our industry needs to return to this before it is entirely assimilated into retail beauty and all beauty becomes one. Or as I have said earlier, perhaps it is already there.

Happy Wednesday!

Out Of My Mind On A Friday Mornin’

Are you shopping online or at stores for holiday gifts?

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STOP THE CLOCKS PLEASE! It cannot be December 6 and Christmas cannot be in less than 3 weeks. 2014 cannot be in less than 4 weeks. It was just Thanksgiving for crying out loud. Wait, it was just Labor Day! It has to slow down to enjoy. But alas, if Amazon.com is sending robots to deliver packages and eBay is using bicyclists in NYC to deliver packages, nothing is going to slow down.

I had my final farewell lunch with George Schaeffer recently in Santa Monica. George is officially retired as CEO of OPI later this month and will stay on in a consulting capacity. He is happy and at the tender age of 60-something, he has a lot going on. But at the same time, it was a quite sad moment as another milestone in the industry has come and sold.

I also had the pleasure to spend time with Max and Essie in NYC for a couple of days and that too was sad as they are mostly gone from the company and like George, serving in a consulting capacity. Essie is as busy as ever doing what she loves to do although she misses the business terribly. Max on the other hand is content designing new toilet brushes and other bathroom accessories for his next business. Bottom line: Two industry icons sold out and global corporations now control the brands. Boy, the photos I could share of everyone at our trade shows back in the late 80’s and early 90’s.

What’s new for 2014? Plenty. We just completed THE BEAUTY BOOK Spring 2014 Edition and all I can say is that we have the most and new exciting products to offer in the past ten years. The catalog hits January 7.

Hot items for Christmas are our bebeautiful makeup palettes, ForPro Aroma Diffusers, and Root candles in regular and holiday scents.

Other than the Kindle series, iPad Mini and iPhone 5S, are there any “must-have” products this holiday season? Gift cards are more popular than ever.

The whole thing about Black Friday and now Black Thursday are so over. Yes there were more consumers who shopped on Thursday, but they spent less money and visit fewer stores on Friday. At what point enough enough?

Big game tomorrow and all eyes are on MSU to complete the task of turning from an under-performer to a high-performer team. Anything less than a V spells disappointment even with their perfect BIG 10 record. My prediction: MSU 27, OSU 21.

The OPI Gel Light promotion with 6 OPI Gel Colors for $199.95 has been one of our top promotions for the year. Already with sales well more than 1000 deals, we are gearing up for the last push. Starting January the lights go to $249.95 so the savings are huge.

Bye-Bye-Gone! Stock up now on China Glaze, Orly and Zoya polishes at up to 50% off.

How ironic is it that Detroit is officially in bankruptcy and both Ford and GM are doing better than ever?

Happy Friday!

Out Of My Mind On A Friday Mornin’

Are you shopping online or at stores for holiday gifts?

View Results

STOP THE CLOCKS PLEASE! It cannot be December 6 and Christmas cannot be in less than 3 weeks. 2014 cannot be in less than 4 weeks. It was just Thanksgiving for crying out loud. Wait, it was just Labor Day! It has to slow down to enjoy. But alas, if Amazon.com is sending robots to deliver packages and eBay is using bicyclists in NYC to deliver packages, nothing is going to slow down.

I had my final farewell lunch with George Schaeffer recently in Santa Monica. George is officially retired as CEO of OPI later this month and will stay on in a consulting capacity. He is happy and at the tender age of 60-something, he has a lot going on. But at the same time, it was a quite sad moment as another milestone in the industry has come and sold.

I also had the pleasure to spend time with Max and Essie in NYC for a couple of days and that too was sad as they are mostly gone from the company and like George, serving in a consulting capacity. Essie is as busy as ever doing what she loves to do although she misses the business terribly. Max on the other hand is content designing new toilet brushes and other bathroom accessories for his next business. Bottom line: Two industry icons sold out and global corporations now control the brands. Boy, the photos I could share of everyone at our trade shows back in the late 80’s and early 90’s.

What’s new for 2014? Plenty. We just completed THE BEAUTY BOOK Spring 2014 Edition and all I can say is that we have the most and new exciting products to offer in the past ten years. The catalog hits January 7.

Hot items for Christmas are our bebeautiful makeup palettes, ForPro Aroma Diffusers, and Root candles in regular and holiday scents.

Other than the Kindle series, iPad Mini and iPhone 5S, are there any “must-have” products this holiday season? Gift cards are more popular than ever.

The whole thing about Black Friday and now Black Thursday are so over. Yes there were more consumers who shopped on Thursday, but they spent less money and visit fewer stores on Friday. At what point enough enough?

Big game tomorrow and all eyes are on MSU to complete the task of turning from an under-performer to a high-performer team. Anything less than a V spells disappointment even with their perfect BIG 10 record. My prediction: MSU 27, OSU 21.

The OPI Gel Light promotion with 6 OPI Gel Colors for $199.95 has been one of our top promotions for the year. Already with sales well more than 1000 deals, we are gearing up for the last push. Starting January the lights go to $249.95 so the savings are huge.

Bye-Bye-Gone! Stock up now on China Glaze, Orly and Zoya polishes at up to 50% off.

How ironic is it that Detroit is officially in bankruptcy and both Ford and GM are doing better than ever?

Happy Friday!