OPI INFINITE SHINE Has Arrived!

What is your favorite holiday of the three coming up in order?

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THE INDUSTRY SOURCE is first to receive OPI INFINITE SHINE and all I can say is that the response has been fantastic. By popular demand, I have posted each of the 30 shades plus the PRIMER and GLOSS. With the nail industry reeling due to saturation of product, it is refreshing to launch a new innovative brand that will bring excitement back to the category.

Brains & Bronze IS L23 604829

Can’t Be Beet!Can’t Be Beet IS L13 604819

Endurance Race to the FinishEndurance Race to the Finish IS L06 604812

From Here to EternityFrom Here to Eternity IS L02 604808

Get Ryd-of-thym BluesGet Ryd-of-thyn Blues IS L16 604822

Girls Without LimitsGirls Without Limits IS L04 604810

GLOSS Top CoatGLOSS Top Coat 604806

Grapely AdmiredGrapely Admired IS L12 604818

In Pursuit of PurpleIn Pursuit of Purple IS L11 604817

Indignantly IndigoIndignantly Indigo IS L17 604823

It Never EndsIt Never Ends IS L29 604835

Maintaining My Sand-ityMaintaining My Sand-ity IS L21 604827

Never Give Up!Never Give Up! IS L25 604831

No Stopping Me NowNo Stopping Me Now IS L07 604813

Pretty Pink PerseveresPretty Pink Perseveres IS L01 604807

PRIMER Base CoatPRIMER Base Coat 604805

Raisin’ the BarRaisin’ the Bar IS L14 604820

Relentless RubyRelentless Ruby IS L10 604816

Running With the In-finite CrowdRunning With the In-finite Crowd IS L05 604811

Set in StoneSet in Stone IS L24 604830

She Went On and On and OnShe Went On and On and On IS L03 604809

Staying NeutralStaying Neutral IS L28 604834

Steel Waters Run DeepSteel Waters Run Deep IS L27 604833

Strong Coal-itionStrong Coal-ition IS L26 604832

Tanacious SpiritTanacious Spirit IS L22 604828

To Infinity & Blue-yondTo Infinity & Blue-yond IS L18 604824

To the Finish Lime!To the Finish Lime! IS L20 604826

Unequivocally CrimsonUnequivocally Crimson IS L09 604815

Unrepentantly RedUnrepentantly Red IS L08 604814

We’re in the BlackWe’re in the Black IS L15 604821

Withstands the Test of ThymeWithstands the Test of Thyme IS L19 604825

You Can Count on ItYou Can Count on It IS L30 604836

 

Happy & Shiny Wednesday!

OPI INFINITE SHINE SOLIDIFIES THIRD CATEGORY OF NAIL COLOR

How far are the Detroit Tigers going to go?

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OMG! Are you old enough to remember Spic and Span? Do a Google search and you will learn that two housewives invented it in 1933 and the name came from the word “clean.”

We love clean. Clean homes, clean clothes, clean cars, clean skin.

We also love shiny. Shiny shoes, shiny cars, shiny hair and shiny nails. In fact the two hottest categories in beauty right now are focused on shiny hair and shiny nails.

All of which brings me to one of the most exciting launches in 2014 and perhaps the most important one for OPI since their launch of nail lacquer. It’s called INFINITE SHINE.

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What makes INFINITE SHINE a game changer is that it actually solidifies a third and final category for nail color. CND’s Vinylux created the category and now INFINITE SHINE will make all other nail polish brands come out with their own extended wear polish.

INFINITE SHINE’s brand promise is this: Shine until you remove the polish. We’re not just talking amazing colors and amazing results that last between 7-10 days, we’re talking about amazing shine.

Now I do have some reservations about all this shine. For instance, when wearing INFINITE SHINE and driving, users must be careful that the sun’s reflection doesn’t hit the nails. People will be focused on nails more than ever and accessories such as handbags and shoes may drop in popularity. And can you image those shiny nails on a yoga mat? Downward dog will never be the same.

All kidding aside, INFINITE SHINE confirms the third category of nail color.

  • Category 1: Regular lacquer that lasts 3-5 days for those that love quick changes.
  • Category 2: Extended wear high shine lacquer that lasts 7-10 days.
  • Category 3: Gel color that lasts two weeks and longer.

I have been testing INFINITE SHINE for the past week at one of our signature salons. Results have been impressive. The owner of the salon asked a very good question: “How much should we charge for this?” Here is what I told her:

  • Category 1: Current manicure price
  • Category 2: Add $5 to current manicure price
  • Category 3: Add $15 to current manicure price

The fact that INFINITE SHINE does not require LED or UV light and removes with any polish remover will be a huge selling point to consumers. Plus the fact that OPI will spend $$$$ on consumer advertising, INFINITE SHINE will be a requirement to have in your salon/spa.

THE INDUSTRY SOURCE will be receiving the first shipments of INFINITE SHINE in the U.S.A. We are now accepting pre-orders on our website and all orders received by October 17 will receive free shipping. But don’t wait too long, the goods won’t last long.

Happy Wednesday!

Out Of My Mind On A Wednesday Mornin’

Would you spend $50 for a bottle of nail polish

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UPDATED September 24, 2104: The latest details on OPI INFINITE SHINE on this week’s blog post or view the product line.

One of my favorite readers reminded me that I haven’t blogged this month and that would be the first time since blogs were created. OMG, with that I wondered what happened to August, what happened to summer (that never came) and are those yellow busses actually back on the road. Actually this has been a busy month celebrating BUB’s birthday, plus a trade show and finalizing plans for 2015. YIKES, 2015 is around the corner.

Speaking of birthday’s, the one and only Tony Cuccio just celebrated his 60th. I remember seeing his photo when he was 18 selling nail polish on Venice Beach. Happy Birthday Tony!

We spent a few days in Seattle and one must do the Pike Street market. It truly lives up to its reputation. If you love fresh seafood and fish, this place is for you. Two pound lobster tails galore, quarter pound prawns and hundreds and hundreds of pounds of wild salmon and halibut. They sell more than 5000 bouquets of flowers a day at $5 to $10 a pop. Seafood chowder is among the specialty things to eat and is quite good. It is also the home of the original Starbuck’s. We waited in line for 30 minutes just to get to the front of the store and then decided to bale. Starbucks is everywhere in Seattle but I thought Tully coffee was even better.

black 15in1 Miracle Hair Treatment won Good Housekeeping’s Hair Award for best frizz and shine product.

Just completed my annual physical. The doctor asked his usual 50 questions like “Do you have this or do you experience this,” and I thought and figured out that eventually I will be answering yes to those questions. YIKES!

Michigan State is the team to beat this year. Now that we won the Rose Bowl last year, can we match up to the hype this year? Season starts Friday night.

OK, I know the bacon craze is alive and well, but does America really need this???

IMG_1192

Here is a startling statistic for you. In the U.S., there are more than 1.3 million licensed hair and nail professionals. 92% work independently. The study put out by the PBA claims there are only 92,000 or so salons that employ full time employees (more than one). Average hours worked is less than 30 per week.

OPI is launching its new7-10 day nail lacquer later this year and THE INDUSTRY SOURCE will be pioneers in launching the line. Stay tuned as this is OPI’s first innovation since they were acquired by Coty and it promises to be a huge launch. Unlike CND’s Vinylux, this system requires both a special base and top coat. 30 shades at launch. Stay tuned!

How can I not share this with you: Inside the original Nordstrom’s we came across this display:

Yep, the famous shoe designer, Christian Louboutin, came out with his signature red in a nail polish (far right). Price: $50. Demand was so high and it sold out so fast that the company fast tracked the collection and added another 30 shades that launches this week.

Or if you prefer you can pick up a pair of these instead for only $1095.

Happy Wednesday!

Out Of My Mind On A Wednesday Mornin’

Would you spend $50 for a bottle of nail polish

View Results

UPDATED September 24, 2104: The latest details on OPI INFINITE SHINE on this week’s blog post or view the product line.

One of my favorite readers reminded me that I haven’t blogged this month and that would be the first time since blogs were created. OMG, with that I wondered what happened to August, what happened to summer (that never came) and are those yellow busses actually back on the road. Actually this has been a busy month celebrating BUB’s birthday, plus a trade show and finalizing plans for 2015. YIKES, 2015 is around the corner.

Speaking of birthday’s, the one and only Tony Cuccio just celebrated his 60th. I remember seeing his photo when he was 18 selling nail polish on Venice Beach. Happy Birthday Tony!

We spent a few days in Seattle and one must do the Pike Street market. It truly lives up to its reputation. If you love fresh seafood and fish, this place is for you. Two pound lobster tails galore, quarter pound prawns and hundreds and hundreds of pounds of wild salmon and halibut. They sell more than 5000 bouquets of flowers a day at $5 to $10 a pop. Seafood chowder is among the specialty things to eat and is quite good. It is also the home of the original Starbuck’s. We waited in line for 30 minutes just to get to the front of the store and then decided to bale. Starbucks is everywhere in Seattle but I thought Tully coffee was even better.

black 15in1 Miracle Hair Treatment won Good Housekeeping’s Hair Award for best frizz and shine product.

Just completed my annual physical. The doctor asked his usual 50 questions like “Do you have this or do you experience this,” and I thought and figured out that eventually I will be answering yes to those questions. YIKES!

Michigan State is the team to beat this year. Now that we won the Rose Bowl last year, can we match up to the hype this year? Season starts Friday night.

OK, I know the bacon craze is alive and well, but does America really need this???

IMG_1192

Here is a startling statistic for you. In the U.S., there are more than 1.3 million licensed hair and nail professionals. 92% work independently. The study put out by the PBA claims there are only 92,000 or so salons that employ full time employees (more than one). Average hours worked is less than 30 per week.

OPI is launching its new7-10 day nail lacquer later this year and THE INDUSTRY SOURCE will be pioneers in launching the line. Stay tuned as this is OPI’s first innovation since they were acquired by Coty and it promises to be a huge launch. Unlike CND’s Vinylux, this system requires both a special base and top coat. 30 shades at launch. Stay tuned!

How can I not share this with you: Inside the original Nordstrom’s we came across this display:

Yep, the famous shoe designer, Christian Louboutin, came out with his signature red in a nail polish (far right). Price: $50. Demand was so high and it sold out so fast that the company fast tracked the collection and added another 30 shades that launches this week.

Or if you prefer you can pick up a pair of these instead for only $1095.

Happy Wednesday!