The Industry Source Flagship Store And The Academy Opens For Business- Part 2

The Industry Source Flagship Store And The Academy Opens For Business- Part 2

Did Summer Go By Too Fast?

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It all happened on Monday, August 13 at 9:00AM. After closing down the old store, packing up more than 250 crates and moving them to the new location on Thursday, it was a none stop effort to get ready for Monday.

When the doors opened, more than 100 hairdressers and makeup artists attended came for the inaugural classes: Babyliss Clipper Series for Men and Spa Lash & Brow Tinting. Others came to shop and see the splendor of the new store.

As I said before, this is the nicest professional store on the planet. People who did not come from the class were stunned by the level of education and professionalism displayed on the main stage. In fact, most shoppers stopped shopping to watch the look’n’learn segment.

It’s always great to see vision come to life. The flagship store is more than a store, it’s an inspirational place to hang out and take in the joys of being a professional in the pro beauty industry. When The Academy is dark, education videos play on the big screen and many are available on demand.

This Monday is the grand opening celebration and The Academy will be rocking with free education all day long. Plus there will be special buys available in all 20 Michigan stores.

I am very excited to bring this level of expertise to our customers and early indications are that it will truly become a destination location. In fact, we are bringing in more salon and spa equipment based on demand and will continue to change the mix based on seasons, trends and new launches. Please join us this coming Monday and celebrate with us.

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Happy Wednesday!

All New: The Industry Source Flagship Store & Academy Gets Set To Open- Part I

How much time to you spend watching the Olympics each day?

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When we sold our corporate headquarter building and moved to our new headquarters in New Hudson last month, the flagship store & Academy had to be moved.

The question was in lieu of all the changes that have taken place in the pro beauty market, should we invest in a new store & Academy when others in Michigan have opened basic stores and offer no education.

It was a $350,000 question.

Alas, I adhered to the time-honored expression, “Do it right or go home.”

After months of planning and construction, the brand spanking new The Industry Source Flagship Store & Academy will open for business on Monday, August 13, 2012. It is located at 38499 Ten Mile Road between Haggerty and Grand River right across the street from McDonald’s (Farmington Hills, about a mile from our old location). The opening will coincide with Academy events happening throughout the day (Grand Opening celebration to take place Monday, August 27 and at all other store locations).

Here is the scoop: This is the model pro beauty store in the USA. Exquisitely designed by Davis & Davis Interior Design of Farmington Hills, the space encapsulates the look and feel of beauty. Part 2 will have all the photos but for now, just imagine products free-flowing throughout. Cool lighting technology and design  accent the products, furniture and working areas. The Academy is designed to integrate with the retail space capturing a NY essence. When classes are not going on, videos will be shown on the 70” LED screen of current collections, cutting techniques, color techniques and much more (there will also be video on demand available later on). Customers will be able to watch the videos in comfortable seating and enjoy coffee and bottled water. The space will also offer complimentary WiFi service.

It will be the hub for stylists, nail technicians and spa professionals to shop, experience and connect. It’s all very exciting and coming soon.

Happy Thursday!

All New: The Industry Source Flagship Store & Academy Gets Set To Open- Part I

How much time to you spend watching the Olympics each day?

View Results

When we sold our corporate headquarter building and moved to our new headquarters in New Hudson last month, the flagship store & Academy had to be moved.

The question was in lieu of all the changes that have taken place in the pro beauty market, should we invest in a new store & Academy when others in Michigan have opened basic stores and offer no education.

It was a $350,000 question.

Alas, I adhered to the time-honored expression, “Do it right or go home.”

After months of planning and construction, the brand spanking new The Industry Source Flagship Store & Academy will open for business on Monday, August 13, 2012. It is located at 38499 Ten Mile Road between Haggerty and Grand River right across the street from McDonald’s (Farmington Hills, about a mile from our old location). The opening will coincide with Academy events happening throughout the day (Grand Opening celebration to take place Monday, August 27 and at all other store locations).

Here is the scoop: This is the model pro beauty store in the USA. Exquisitely designed by Davis & Davis Interior Design of Farmington Hills, the space encapsulates the look and feel of beauty. Part 2 will have all the photos but for now, just imagine products free-flowing throughout. Cool lighting technology and design  accent the products, furniture and working areas. The Academy is designed to integrate with the retail space capturing a NY essence. When classes are not going on, videos will be shown on the 70” LED screen of current collections, cutting techniques, color techniques and much more (there will also be video on demand available later on). Customers will be able to watch the videos in comfortable seating and enjoy coffee and bottled water. The space will also offer complimentary WiFi service.

It will be the hub for stylists, nail technicians and spa professionals to shop, experience and connect. It’s all very exciting and coming soon.

Happy Thursday!

Sam Brocato Rocks The Academy

Sam Brocato Rocks The Academy

What percent of hairdressers do you think attend advanced courses?

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We have had more than 500 guest artists visit The Academy since it’s opening from the likes of James Morrison to Vivian MacKinder to Philip Wilson and so many others.

That is why it is fun to bring in a legend from the early days that still has zip, enthusiasm, and love for the professional hair industry.

Sam Brocato came in to a full house and spent two hours live with his team and put on an incredible performance. Hairdressers were inspired, took home a lot of knowledge and products and upped their career by another notch.

Sam joins an elite group of hairdressers who have performed live at The Academy, each making an impression that continuing education, love for what you do and passion for success are keys to success.

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Thank you Sam for sharing your talent!

Happy Wednesday!

How Can We Get Guys Back Into Our Industry?

If you are a woman, which sex hairdresser do you prefer?

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Women really have taken over planet Earth.

57% of college enrollment is girls. Good news for guys, bad news for girls (no wonder the average age for first-time marriages has increased so much).

Guys aged 25-54 are now at the lowest employment since. . .only 81.2%.

This recession and recovery for the first time has excluded guys mostly due to the lack of construction and manufacturing jobs. The slight hope for guys is that guys are more willing to work in a different profession than girls but girls are the ones that have grabbed the jobs in health care and education (the two growing categories) over the past 3 years.

This past Monday one of our favorite guest artists, Eric Lindsey, did a sold-out Balayage class at The Academy. There was only one guy in attendance.

Walk into most salons and look for guy hairdressers. Unless they are the salon owner, they are few and far between.

While I have blogged about this before, the situation has really become exasperated. What happened to guys in the beauty salon industry? And what can we do to get guys back in?

If the PBA is really trying to do something fruitful for our industry besides overcharging its participants for trade shows and contests, perhaps they can get involved in this. We need to bring more hairdressers in from Europe. Most guys I know over the past 25 years are European heritage and virtually all the superstars are as such. Problem is that immigration is handing out Visa’s for hairdressers.

Just as colleges are 95% co-ed and thrive on this, our industry needs a better mix to thrive as well. Guys I know still in the business pull in six figures annually and know how good our profession is.

But how do we bring in guys in the USA that graduate from high school and are looking for a career opportunity? I have some ideas but would love to hear some from you.

Happy Wednesday!

Shellac Attack at The Academy

Have you been Shellaced?

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March 16, 2011, Farmington Hills, MI

For Immediate Release

Shellac is attacking the USA and it appears both nail techs and consumers can’t get enough of it. “This is a good thing,” states Jacquie Johnson, VP of Sales for CND, “With all the bad news around the world these past few weeks, we’re thrilled that our Shellac Attacks are good for job growth, consumer spending and enhancing innovation.”

Shellac Attacks! are two hour events sponsored by CND that inform nail techs how to properly apply Shellac, answer questions and give tips to make Shellac the best consumer experience possible. The Industry Source has been holding Shellac Attacks at The Academy for months and has now expanded them to our new Dallas Academy.

“It reminds me of the days that we did Solar Nail classes,” explains Larry Gaynor, President & CEO of TNG Worldwide. “Back then, we had sold out classes upon sold out classes for manicurists looking how to do acrylic nails. The smell was awful but at the time, it was the smell of money. Not since those days have we seen such demand from nail techs for classes. All our classes have been sold out and we keep adding more dates.

Perhaps the best reason for attending a Shellac Attack class is to learn the secrets of using Shellac properly. One of the secrets explained was to shake the bottle vigorously prior to use. Unlike nail polish, this actually blends the components inside the bottle for thin, consistent application. Another secret was for French Manicures, use a gel brush to create the smile line and if you make a mistake, do it again. One great thing about Shellac is that it doesn’t set until under the light so you can do whatever you want prior to. In all, more than seven secrets and tips were uncovered.

On a side note, we have all Shellac colors in stock and demand is soaring. Enjoy the short video.

http://www.youtube.com/watch?v=p8Ra74yrt_I

Happy Wednesday!