We’re Ready For 2011

We’re Ready For 2011

How do you think 2011 will be compared to 2010?

View Results

By all accounts, it’s beginning to look like 2011 isn’t going to be much better than 2010. If you listened to Ben Bernanke’s remarks on 60 Minutes a couple Sunday’s ago, then you know he is suggesting 3-5 more years before we get to 5-6% unemployment.

The salon/spa/hospitality industries thrive on full employment. And now it seems the party isn’t going to start until 2014 at the earliest. So what do we do in the meantime?

S.T.O.P.

S.T.O.P. is an acronym for Step back, Think, Organize your thoughts, Proceed.

Step back: It hasn’t been business as usual in a very long time. Step back is the ability to know it’s time to make changes.

Think: Meet with employees. Meet with business associates. Read current books. Thinking takes time to strategize and this is mission critical to future success.

Organize your thoughts: Make a list of all the ideas you accumulated. Implement them in short, mid and long term priority.

Proceed: Take action

Here’s the thing about the economy: While unemployment is close to 10%, nearly 90% of people are still working and spending money. Those businesses that attract those people will continue to move forward.

We’re ready for 2011. It’s been painstaking to get everything done, but the groundwork is set and we are excited about the opportunities. Here is a glimpse:

thebeautybook 2011 Spring edition: Updated look, plenty of new items such as NSI Polish Pro, Gellac, Shellac 12 new shades, Thermasoft gloves (they are back!), and new lower pricing on Hospitality items. We have also lowered our backorder policy from $50 to $25 (effective Jan. 2)

BBSpr2011Cover

The Industry Source magazine: Updated look, same great business articles. New for 2011 is that the magazine will be sent to Nailco Gold members only. If you are not a Nailco Gold member, please sign up at nailcogold.com (membership is free).

black 15in1 Miracle Hair Treatment: Official launch date is 1.1.11. Celebrity VIP launch is this Wednesday in West Hollywood. Updates to come.

FRINGE 2011 Dallas: The first really cool hair event in Texas will inspire hairdressers from all over the Lone Star state. January 23 at the Granada Theater, tickets now on sale.

Ginger Lily Farms: New for 2011 is in-house filling, bottle customization, blending bars and so much more.

theindustrysource.com: Coming soon, full integration into SAP. This will give you live inventory, review of past orders, account balance and quicker order entry.

We are ready for 2011. And that means we are ready for you.

Note: I will be in LA the rest of the week.

Happy Monday!

We’re Ready For 2011

We’re Ready For 2011

How do you think 2011 will be compared to 2010?

View Results

By all accounts, it’s beginning to look like 2011 isn’t going to be much better than 2010. If you listened to Ben Bernanke’s remarks on 60 Minutes a couple Sunday’s ago, then you know he is suggesting 3-5 more years before we get to 5-6% unemployment.

The salon/spa/hospitality industries thrive on full employment. And now it seems the party isn’t going to start until 2014 at the earliest. So what do we do in the meantime?

S.T.O.P.

S.T.O.P. is an acronym for Step back, Think, Organize your thoughts, Proceed.

Step back: It hasn’t been business as usual in a very long time. Step back is the ability to know it’s time to make changes.

Think: Meet with employees. Meet with business associates. Read current books. Thinking takes time to strategize and this is mission critical to future success.

Organize your thoughts: Make a list of all the ideas you accumulated. Implement them in short, mid and long term priority.

Proceed: Take action

Here’s the thing about the economy: While unemployment is close to 10%, nearly 90% of people are still working and spending money. Those businesses that attract those people will continue to move forward.

We’re ready for 2011. It’s been painstaking to get everything done, but the groundwork is set and we are excited about the opportunities. Here is a glimpse:

thebeautybook 2011 Spring edition: Updated look, plenty of new items such as NSI Polish Pro, Gellac, Shellac 12 new shades, Thermasoft gloves (they are back!), and new lower pricing on Hospitality items. We have also lowered our backorder policy from $50 to $25 (effective Jan. 2)

BBSpr2011Cover

The Industry Source magazine: Updated look, same great business articles. New for 2011 is that the magazine will be sent to Nailco Gold members only. If you are not a Nailco Gold member, please sign up at nailcogold.com (membership is free).

black 15in1 Miracle Hair Treatment: Official launch date is 1.1.11. Celebrity VIP launch is this Wednesday in West Hollywood. Updates to come.

FRINGE 2011 Dallas: The first really cool hair event in Texas will inspire hairdressers from all over the Lone Star state. January 23 at the Granada Theater, tickets now on sale.

Ginger Lily Farms: New for 2011 is in-house filling, bottle customization, blending bars and so much more.

theindustrysource.com: Coming soon, full integration into SAP. This will give you live inventory, review of past orders, account balance and quicker order entry.

We are ready for 2011. And that means we are ready for you.

Note: I will be in LA the rest of the week.

Happy Monday!

Essie Loves Diamonds

Essie Loves Diamonds

 

It’s a well known fact that diamonds are a girls best friend. But then again, so are shoes, handbags, cosmetics, dresses, accessories and restaurant reservations.

Diamonds last forever. That is perhaps one of the greatest marketing lines ever invented. DeBeers came up with that one years ago; they are the clearing house for all diamonds sold and are responsible for keeping the price points high.

Sapphires and emeralds aren’t too bad either. Although a bit lower priced, they have that lure that brings attention day after day. One never gets tired of looking at brilliant gems.

With this in mind, Essie herself a connoisseur of fine diamonds, an idea hatched. Why not put a diamond, sapphire and emerald in a bottle of polish and name the collection Essie Loves Diamonds?

Essie partnered with designer Judith Ripka and with no budget spared, came up with a special 1-ct diamond, sapphire and emerald gem. The collection has 3 colors and each color will have one lucky bottle in it containing the gem, up to a $5000 value. At $15 a pop, it ain’t cheap but the marketing folks at Essie are tossing in a signature crystal file, a $14 value, for free (Max is a big shooter).

EssieLovesDiamonds

The collection officially launches August 1 but you can buy now at theindustrysource.com and bebeautiful.com.

If you are a lucky winner, you have to let me know so I can feature you in my blog and in our magazine. Good luck to all.

Happy Thursday!