Getting Excited About What’s In Front of You
Tuesday, March 2nd, 2010
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I wanted to give him something to take home to earn some bonus points. I gave him the new mini collections from both Essie and OPI.
The phone call I received the next day was such that you would have thought I gave him a couple sets of Tiffany studs. That’s how happy they were.
Last week I interviewed a candidate wanting to work at TNG. He came in from NY and I learned that he too had a daughter and wife. On his way back to NY, I have him the OPI mini collection to earn some bonus points.
He gave the collection to his soon to be 13 year old daughter and she was giddy with excitement. She soon envisioned her father bringing home boxes of TNG goodies. And his wife wants 50 of them for a big birthday party.
The thing is, we are around beauty products all day long and to many of us, they are as utilitarian and exciting as a cup of morning coffee. We are so used to the products that they don’t excite us and we take them for granted. But when the same products are given or made available to those not around them, they jump up and down with excitement.
I doubt the owners wife of a florist gets excited when her husband brings home flowers. I doubt the owners wife of a jewelry store gets excited when her husband brings home another trinket. We all get jaded.
But I’m telling you. These mini collections are priceless and hot. If you own a salon or spa, put a dozen of them at the cash wrap and see what happens. It’s time to get excited about what others get excited about.
Happy Tuesday!
