With the end of the Olympics, ending of summer coming and a grueling week of politics on TV, I thought this would be the perfect week to focus on spas and spa treatments.
Carl Boger, PhD, spent four months developing the Benchmarking Study of a Spa. The study was based on questions asked to spa customers and the results although predictable shed some light into our industry that can be used to better grow the business.
Boger came up with 21 variables for visiting a spa and used several references such as ISPA, Spa Finder, and Tabacchi.
To test your spa acumen, I am going to list the 21 variables in no particular order. I want you to blog back what you think the top 3 and bottom 3 are. This should be fun!
To feel healthier
To enjoy with friends
To enjoy with family
To feel relaxed
To feel refreshed
To experience adventure
To experience solitude
To relieve stress
To be calm
To be pampered
To feel young
To enjoy
To live a health/wellness life style
To escape from daily life
For self-indulgence
To improve mental health
To improve physical health
To feel healthier
To improve appearance
To have fun
To meet other health conscious people
When responding, simply use the numbers. Bottom line: who have thought there so many variables? I don't know about you, but I'm booking a massage today!
Happy Monday!
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