Doing business on the web used to be so easy. Slap up a home page, add a shopping cart, feature a few products and the orders would come in. Major retailers were way behind and virtually anyone working out of their home or garage could be in business.
For the most part, those days are gone. Major retailers are dominating cyberspace and quickly changing the landscape. Consumers are used to world-class sites such as amazon.com, expedia.com and priceline.com and expect other sites to be at least as good.
That's why it's so exciting to see the relaunch of bebeautiful.com. Not only can you view the current catalog but you can quick order if you know the item numbers you want.
New features include updated graphics, easy navigation tools, indexing, tabs to switch between new products, best sellers and what's hot, and categorization that is user friendly.
It was a long time in coming and special thanks to Mark L. and his crew for making it happen. Site traffic has already increased but more importantly, the customer experience will be ten fold better which was the ultimate goal for the relaunch.
The team is working on other site enhancing features that will be launched in 2010 but for now, holiday shopping will fun and simple. Take a look at the new site, it's where the action is for beauty.