I remember the first time I visited Beverly Hills and Santa Monica. The year was 1984 (or close to it) and I will never forget the Giorgio store with the yellow and white awnings on the outside and security guards on the inside. That was the year they launched their signature fragrance and it became the #1 seller for years.
Walking down Rodeo Drive was quite the trip. There wasn't an entry fee to walk the street (and still isn't) but you felt like you didn't belong. Some stores had locked doors and you had to be buzzed in to get in. Some stores teased you with fancy window displays but in the end, it was pure fantasy.
Santa Monica was a much friendlier place to visit and closer to the beach. The restaurants, shops and people watching was fabulous and it was also home to Fred Segal Beauty.
What Fred Segal started out and what they become is legend. It reminds me of how we started out and how we became. Fred Segal was a boutique which launched new brands like Hard Candy (remember how hot that was?); created celebrity hair dressers; had its own studio and academy and then added a spa. It was an oasis of beauty. In fact, they were to open a 100,000 sq.ft. location at the new W in Vegas but I am sure that is dream lost in the clouds.
Fred Segal will always be part of beauty history. Perhaps the name will live on as a product line was under development. With every story comes a lesson. No matter how small or how large the business, there is no guarantee of success and survival. You must make everyday a priority and commit to customer success and then, and only then, can tomorrow come.