Yoga with Shelly on Saturday mornings at the Sports Club is physically exhausting. Shelly puts you into poses and makes you hold them for so long that you want to collapse. But then she yells out that "it isn't yoga until that point." So I hold the pose cursing her while breathing deeper and deeper.
As always, the end result is worth it. After finishing up and leaving the Sports Club last Saturday, Jodi in membership sales stopped me excitingly. I haven't seen Jodi in months and could not figure out why she would be so excited to see me.
"Larry, I have to tell you that your new Ginger Lily Farms shampoo and conditioner is amazing!" She raved about the products for ten minutes. Jodi went on to tell me that she was in the shower and another member was next to her and forgot her shampoo. Jodi let her borrow her Ginger Lily Farms, you know, yadda-yadda-yadda, and when the lady next to her gives it back to her, she exclaimed "this was the best and do you know where I can buy this?" Jodi gave it to her. Jodi has given so many bottles away she's thinking of selling it at the Sports Club (they don't retail).
This story has repeated itself many times and it is exciting to have a product that people brag about. One of our BE's told me that she has a salon selling it for $4.99 (suggested retail is $2.99) and they can't keep it in stock.
Bottom line is that people love to seek bargains on quality products. Salons finally have a "secret" product that they can sell exclusively and brag about. It's so much fun!
We are currently working on a few styling products, hand lotion and maybe even a shower gel all in the signature Ginger Lily Farms fragrance. If you have any ideas for what you would like to see, I would love to know. Oh, more about yoga later.