One of the most exciting product launches of 2009 is about to take place. There will be no fireworks, no models wearing skimpy bikinis, no coupons or full page ads in Vogue, Allure or Glamour. And no pre packs or shelf talkers.
That's because Ginger Lily Farms doesn't need any of the typical tools marketers such as Procter & Gamble and L'Oreal use in supermarkets, drug stores, and let's not forget, WalMart.
Ginger Lily Farms is the first pro line of shampoos and conditioners that retail for $2.99. Available in two formulas-moisturizing for all hair types and color treated, and in two sizes-8 oz. and 32 oz. ($8.99 retail).
Finally salons can compete with mass retailers. However the best part about Ginger Lily Farms is that the products are amazing. All products contain Awapuhi, a derivative of the Ginger Lily (hence the name of the product). Awapuhi is a natural cleanser and has been used for thousands of years.
The fragrance is incredible. Imagine the scent of a ginger lily-tropical, luscious and intoxicating-that is what the product smells like. The shampoo lathers and the conditioner conditions. Consumers will love it.
Our first shipment of 5000 cases arrives late next week. Based on early sentiment, it won't last long. That's OK, we'll make more. However, one thing is for certain: Ginger Lily Farms will not be sold in supermarkets, drug stores or WalMart. Only pro salons can buy and sell it.
You finally have a product that's all yours and a product that consumers are looking for. Welcome to Ginger Lily Farms!
Happy Tuesday!