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Spa Secrets Revealed

In the final part of my 3-part series on spas and in thanks to Dr. Boger who engineered this study, today I am writing about weaknesses that many see in the spa industry that if overcome, will generate more revenue and happier campers.

But first, the results from my last blog.

The services used most often from top to bottom:

  1. Massage

  2. Facial

  3. Hands & Feet

  4. Hair

  5. Waxing/Body Treatment

  6. Make-up

Expenditures by the average spa-goer:

  1. Below $100: 14%

  2. $100-$149:   49.5%

  3. $150-$199:   19.4%

  4. $200-$249:   10.8%

Here the top weaknesses exposed. See if any of these have happened to you:

  1. Inconsistent treatment among technicians. More communication is needed in terms of the type of service requested by the spa-goers and the type of service that is provided by each technician. For me, some massage therapists are right on with pressure, and areas that need it most. Others are clueless and who likes a lousy massage?

  2. Felt rushed for treatment. In some cases, the spa-goers felt their service started late and finished early. For me, there are incidents that the therapist arrives late to pick me up and then I look at the clock when I am done and the extra minutes are not added on. Besides, I already dislike paying for 50 minutes when I think I should be getting 60.

  3. Quiet areas. This is when others are not maintaining quietness in the quiet area. I see this is an issue in Vegas spas where groups tend to visit and they talk, talk, talk.

The study concludes with top strengths and these are evident in nature. Keep focused on these and you will be OK: Professionalism of staff; relaxing ambience; facility and cleanliness and overall service from start to end.

Hopefully you enjoyed your Labor Day weekend as much as I did. I now have a daughter-in-law!

Happy Tuesday!


Adam Harris was born in coal country, right in the heart of the Appalachian Mountains. His father, Gregory, worked the mines every day and came home to his best friend, Jim Beam. Gregory had many frie


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