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The Four New Values

Futuristic is my #6 Strength according to Gallup Organization. While Focus is my #2 Strength, I love to seek out what the future will look like. It is so much fun to anticipate the future and see it unfold before your very eyes whether the future is minutes or months ahead.

I remember reading The Popcorn Report by Faith Popcorn some years ago. Popcorn wrote about the future as she always does and is the one that invented the word "cocooning." Cocooning is when we decide to stay at home, sit in front the open fire, bake cookies, read books, play games and chill out. It eliminates the need to stress out outside the home.

Like any futurist, our time always comes eventually. In these turbulent times, Popcorn has once again become relevant. In fact, her new word is "ubercocooning." She states that bar sales are down, people can't even get drunk anymore because when they drink nothing happens and the biggest impact is the lack of trust.

According to her interview in the WWD October 29 issue, Popcorn talks about four new values in the ubercocooning environment:

Goodness; Empathy; Simplicity; and Happiness

People will pay a lot for happiness, joy and laughter. Witness the box office last weekend. The #1 movie Madagascar was another animated hit that did $66 Million. The #2 movie Role Model was a comedy that did $20 Million. No wonder the Lions were blacked out for the second time this season.

Trust will be word of the next decade. Obama won big because people trust Obama. The Big 3 trust Obama to bail them out. The unemployed trust Obama to get them jobs. The people trust Obama to get us out of war.

But trust is a difficult word. It must be earned and it takes time. Patience is not one of Popcorn's new values but it should be. Then again, if you are a Lions fan, even your patience is wearing thin after 50 plus years.

Happy Monday!


Adam Harris was born in coal country, right in the heart of the Appalachian Mountains. His father, Gregory, worked the mines every day and came home to his best friend, Jim Beam. Gregory had many frie


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