Long, long, long time ago I started our very first newsletter called Nail World. It was black and white and featured new products, nail stuff and even horoscopes by the infamous Peter Perrone (don't know what happened to him).
Based on response, we moved the newsletter to a magazine format and the page count grew. Then Deborah Carver decided she wanted in on the nail industry and we struck a deal for the magazine which became Nailpro.
Over the years, we developed other communication pieces for our customers until we finally settled upon The Industry Source magazine. The bi-monthly magazine is the only business magazine for beauty industry professionals and has quickly become the most read magazine.
In fact, the latest issue, July-August, is our biggest issue ever. It is packed with new products, sales strategy articles, education information, special Kemon section and much more.
The one thing I don't know is what you really like and dislike about the magazine. We are always striving for the best and we need your input. If you haven't received it yet, you should be receiving it shortly. I would love to read your comments!