Lack of light. Damn those new energy efficient god-awful looking bulbs. Bring back 100W bulbs. In fact, bring back 150W bulbs. Squinters love light.
Menus. Menus used to be fun to read, plenty of pictures to look at and nice graphics. Now menus are printed in 8pt font so small, you have to squint to read them. And if you are reading a menu in a dark restaurant, forget it. For this, flashlights and better yet, lighted magnifying glasses are perfect.
Proximity. Squinters like things at least an arms length apart. Problem is most things must be read at a much shorter distance. Smartphones especially, squinters can’t read those damn text messages. It’s no wonder squinters don’t text.
Books and magazines. Do you ever wonder why some books have large fonts and some have small fonts? James Patterson is the #1 selling author in the world not because he is a great writer, but because he prints his books in jumbo fonts.
We really are getting older. No one over 40 wants to admit they are getting older, hence, every reason not to visit the optometrist is a good one. Plus isn’t it true the more you walk around without glasses the longer your eyesight will be good?
Squinters can clearly state that they don’t read the fine print.
Marketers. Has anyone tried reading ingredients or instructions on a bottle of hair spray or personal use item? To accomplish this, squinters need flood lights, magnifying glasses and better yet, someone reading the bottle to them.Happy Wednesday!
top of page
Entrepreneur|Owner|Author
bottom of page
Comments