thebeautybook 2009- An Innovation Marvel

These days, bragging rights are tough to come by especially if you live in Michigan. The Lions can brag that they are officially the worst team in the history of the NFL and if they lose Sunday, they can brag even more. At least MSU can brag they beat Texas in a tough fought game.

But in business, it's getting tougher and tougher to brag. And that is why I am going to brag the rest of this week about thebeautybook 2009 edition and how innovation matters.

The catalog is our biggest ever at 348 pages. Every word, every photo and every design was tossed out the window from the previous edition. We took a blank piece of paper and rewrote the rules of putting together a catalog.

The result is nothing short of amazing. It's like the perfect wedding cake; the first time you drive the new car out of the dealer's showroom; the manicure that when you leave the salon you wish your nails looked this good all the time. When you stop and think about the truly wonderful things and why they are such, the common thread for all of them is innovative design.

Design matters. Innovative design rules. We love Apple, OXO, and Nike for this reason. And shortly, you will love thebeautybook.

The first impression counts. The cover is such that you want to protect it from the elements so it stays pristine. Every page has an element that makes you stop because its more than just products on a page.

Yes, I am bragging. Thousands of hours went into this project and while it's not perfect, it's an innovation marvel. When you get your copy, I hope you love it as much as I do.

Next up: More bragging rights about innovative products inside thebeautybook.

Happy Tuesday!