Leave it to TIGI to take a staid, nearly dead item and turn it into an overnight sensation. The item: Rockaholic Dry Shampoo. I'm sure the next item they will add to their sizzling line is a knock off of Brylcreem.
To celebrate the success of Rockaholic, TNG held the first Rockaholic LIVE! event Saturday night at the Academy. Never holding an event on a Saturday night before, we had no idea what to expect. The unexpected was expected.
In all, 125 hairdressers made their way from their salons to TNG to capture a piece of the excitement TIGI has created with this brand. Beer and wine was flowing and the store was buzzing with buyers snatching up Guitar promos and DVD's of the newest collection.
The TIGI artistic team did a splendid job on the models and live portion on stage. The music was all rock and the looks matched the music. At the end of the show, everyone was wowed and ready to take the looks to their salons.
TIGI knows marketing best and has once again used their expertise to bring yet another line of products to life. I don't know about you, but I'm ready for a little Bob Seger's Ramblin Gamblin Man.