No business is cool these days unless they have the official Twitter logo AND official Facebook logo on their website’s home page.
As recently as ten years ago, most people opened up the Yellow Pages to find a business that they were looking for along with a phone number. Yellow Pages were a big business for both the phone companies and directory publishers. When was the last time you opened one up?
As recently as five years ago, most people were content that the business they liked had a website, contact info, about us, showed some products and shipped to their home. While those websites still exist since over half of all e-commerce companies do less than $1 Million in annual sales, they are way behind the curve.
TNG was the first pro beauty company to have a website back in 1995. I cannot tell you how many versions we have gone through but I will brag that our current version is the best one. I also established the first CEO pro beauty blog and to this day, I think I’m still the only one doing it.
But that’s not enough. People love to Tweet on Twitter and post on Facebook. After a bunch of research, we found that what our followers like best to see on theses sites are photos and videos. Now whenever possible, that’s what we are posting. Thanks to our Tweet guy, Eddie, we have it grooving.
Truthfully, all this social networking is a lot of work. People had NO time before this craze, I’m still wondering where they find the time now. Regardless, I have always found hard work is the best source of good luck.
And by all means, please visit us on Twitter and Facebook and post your photo and Tweet/post.