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Two Buck Chuck

At our Leadership Team meeting this morning I asked the group if anyone knew about Two Buck Chuck. Two people reluctantly raised their hands and knew the wine was sold at Trader Joe's for $2.99.

This is certainly a marketing phenomena because the brand is actually Charles Shaw. And while Trader Joe's is the seller, the price is not two bucks but $2.99. And to the best of my knowledge, it is Trader Joe's best-selling wine.

I think the average bottle of wine sells for $10-$20 and there are plenty of bottles well over $50. So I was thinking about the salon business and more specifically the retail business within the salon and how Two Buck Chuck could fit in. The answer came while sipping a glass of Shafer 1.5 Cab:

Three Buck Huck. The brand name would be Huckleberry Farms with Awapuhi as the main ingredient. The retail salon price would be $3.99.

And to make it simple: One shampoo and one conditioner for color-treated hair and one shampoo and one conditioner for all other types. We would also add a styling gel, pump hair spray and foaming mousse to the mix. Liters would be priced at $7.99.

I think this idea is fabulous especially in today's tough times. What do you think about Three Buck Huck?

Happy Wednesday!


Adam Harris was born in coal country, right in the heart of the Appalachian Mountains. His father, Gregory, worked the mines every day and came home to his best friend, Jim Beam. Gregory had many frie


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