top of page

Two Buck Chuck

At our Leadership Team meeting this morning I asked the group if anyone knew about Two Buck Chuck. Two people reluctantly raised their hands and knew the wine was sold at Trader Joe's for $2.99.

This is certainly a marketing phenomena because the brand is actually Charles Shaw. And while Trader Joe's is the seller, the price is not two bucks but $2.99. And to the best of my knowledge, it is Trader Joe's best-selling wine.

I think the average bottle of wine sells for $10-$20 and there are plenty of bottles well over $50. So I was thinking about the salon business and more specifically the retail business within the salon and how Two Buck Chuck could fit in. The answer came while sipping a glass of Shafer 1.5 Cab:

Three Buck Huck. The brand name would be Huckleberry Farms with Awapuhi as the main ingredient. The retail salon price would be $3.99.

And to make it simple: One shampoo and one conditioner for color-treated hair and one shampoo and one conditioner for all other types. We would also add a styling gel, pump hair spray and foaming mousse to the mix. Liters would be priced at $7.99.

I think this idea is fabulous especially in today's tough times. What do you think about Three Buck Huck?

Happy Wednesday!


bottom of page