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WDIV 60 Seconds of Fame

With the alternative media surrounding us and each of us plugging into something that suits us, one wonders how relevant TV is.

I remember back when I was a kid and I had to go to bed by 8PM, my favorite TV show was Gilligan's Island. To tell you how long ago that was, it was the days when there were only channels 2, 4, 7, and 9 (Canada). Kids watching TV with their parents were the remote controls, "Larry, turn the TV to channel 7 if you want to watch Gilligan's Island," would state my mother as she was comfortable on the couch.

Fast forward forty years later (ouch!), and guess what? The same channels are still the most popular (Fox wasn't around then so now there are four biggies). In the Detroit area, WDIV/TV 4 is the biggest and their website, dwarfs the other channels.

So when Kym Riffel and I met with Jon Jordan, WDIV's fabulous Style Editor yesterday, we were quite intrigued to learn about the opportunity to offer salons 60 seconds of fame.

Jon would oversee select Kemon salons of our choice and take his video crew on location to the salon. Each segment would focus on a specific issue such as PPD-Free color, styling, cuts, at-home tips and best of all, their website would feature all the Kemon salons along with downloadable coupons via texting.

The spots would air prime time during the morning news and repeat two-three times daily during peak days. The goal is to bring exposure to salons as more than a place to get a hair cut or color service. As Jon pointed out to us, "the public really needs to know why after they spend $60 for a color service that the right product is important."

The idea sounds cool and of course, involves a significant investment. But at the end of the day, people still love their TV and their morning news. What do you think of the idea?

Happy Thursday!


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