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We Are Different: We Are In Stock

Updated: May 19, 2023

I was shopping at Meijer for dish soap wands made by 3M, you know, the ones you fill with dish soap and scrub your pots and pans. Meijer’s website said they were in stock at the store (they don’t ship). I went to buy them all excited and found not only were they out of stock, the entire section was out of stock. In fact, about 40% of the shelves in the grocery section were empty.

I decided to go to Walmart to pick up some essentials thinking they are the largest retailer, their sales are up and they should be in stock. I was shocked to find their shelves more than 50% empty. Like Meijer, not even a single bottle of red wine vinegar.

Yesterday I made my monthly trip to Costco which I am despising more and more. In fact, I have moved all my heavy items like Perrier and Propel to Amazon since Amazon is the same price and they deliver right to the door. But for certain items, Costco is still best. Then again, they were 100% out of paper towels, they only had their brand toilet paper and forget about essentials like gloves and wipes. At least their warehouse was stocked with items so it didn’t look barren like both Meijer and Walmart.

I just reviewed the site to check out their inventory levels. Their private label brand is Prolific and they were out of stock on nearly half their items. It also looks they dropped both CND and OPI. was better since they don’t do private label. But still, their essential pricing is more than double ours and they still have limits in place. Oh, and forget buying gloves, wipes and other key items. They too look like they dropped both CND and OPI.

Now go to and check out our out of stocks. Every essential item we make is in stock including a full range of gloves, disinfectants, wipes and hand soap. We are in stock on everything our customers need to be in business.

What makes us different than the others? We actually manufacture all our products and have control of our supply chain. That is why we continue to ship our orders more than 99% complete. And who needs CND and OPI when you can buy EMMA Beauty at distributor prices and get the most innovative products? Oh, all EMMA Beauty products are in stock!

Shopping for goods has become a nasty chore. In most instances, consumers are tired and fed up with accepting second and third choices. No doubt mass retailers are benefiting from this trend as their customers buy brand B, brand C and sometimes even brand D when brand A is out of stock.

This is why I favor the Trader Joe’s approach. They are still one of the best shopping experience stores to shop mostly because more than 85% of the goods are their own brand. They too are in control of their supply chain.

Amazon loves all the supply chain issues mass retailers have. That is one reason why their sales are up more than 40%. Even though Amazon isn’t in stock all the time, you can still place a backorder and wait. Our customers love shopping with us through and Our customers have the best of both worlds. Remember when no one thought was going to make it after the crash? In the end supply chain management always wins.

Happy Tuesday!


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