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What Gets Nail Techs Excited?

Nails boomed in the late 80's. Everything was new, people wanted to learn, and the love affair with nails was endless.

I remember Creative Nail Design classes with more than 100 in attendance and we had to turn away some. I remember airbrushing classes so popular, there was standing room only and people actually stood for hours. I also remember holding nail competitions in several categories and having more than 200 entrants.

Fast forward twenty years and wow have things changed. Sure there are Asian salons on every corner but there are also $15 haircut chains on every corner too. People are willing to pay for service and value and those nail techs still around understand this well.

Nails are still an integral part of beauty and it's time to re-energize the category. But first, we need to re-energize the participants! I know firsthand that education is a key component (both theory and hands-on) to get started. I also know participating in events is a key component and teaching others is key as well.

TNG has the capability to do anything. We already offer courses at TheAcademy. We already have the CND Roadshow coming next month-a brilliant two-day program for truly serious nail techs. The question is what else can we do so nail techs can differentiate themselves and be engaged in what they do?

Here are some thoughts. Please feel to respond to these and please feel free to add your own. If you know a nail tech, please direct her to my blog.

  1. Half and full day exploratory segments including gels, acrylics, nail art, manicure and pedicure

  2. Competitions for full-service nail techs only

  3. Networking event to share information

  4. Mentoring programs to teach beginners and intermediate nail techs

  5. How to incorporate spa treatments into nail services

Companies such as Create Nail Design are behind us 100% in our efforts to stimulate the business. We look forward to your comments!

Happy Wednesday!

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