Cosmoprof Asia is the largest beauty show in the world. It takes up the entire HK Convention Center. Now let me say that the convention center is five levels, each the size of a football field or larger. In all there were more than 2400 exhibitors and many had booths outside the main halls due to sold out status. In fact, there were a few in the bathrooms because they desperately wanted to be part of the show (OK, I may be exaggerating a bit). The show is three days and takes every minute to walk the entire area. And it is as busy as Disney World during Christmas.
The show features different areas including beauty salon; nails; skin care; hair care and packaging. By far the busiest area was skin care. I would say it was 95% Asian attendees, many of which were there for themselves. I found few Americans and a small percentage of Europeans. While the show was well managed you needed plenty of patience to navigate the aisles and restaurants. Few people were friendly or smiled.
Most interesting was the Asian obsession with skin care machines. There were more than 50 stands offering very expensive machines that did everything from cellulite reducing to fat drainage which is more amazing since the Chinese are not overweight. The nail care section was the smallest. CND was present but OPI wasn’t. Very few USA companies made the journey. Hair care was boring and there was nothing new introduced in the appliance category. I’m sure the factories are upset that Babyliss had nothing new for them to knock-off.
Although there was some cash’n’carry, there were few luggage totes being dragged around. Most people were well dressed and professional. Very if any big bags were passed out. Security was tight and badges were checked often. Compared to Las Vegas, this show is far superior although much different. One thing for certain is that this show is all about beauty and well worth attending at least once to experience it.
A few fun facts I learned being in HK: It is among the most expensive city in the world. Prices for food are outrageous since most everything is imported. Luxury car tax is 1.2 times the value of the car. 80% of the population practices Buddhism (visiting one of the Temples was an amazing experience while 70% of the population practices Daoism (many practice both). 35% of the population lives in subsidized housing. Luxury housing starts at $1000 per square foot and goes up to $7000. HK is only 6500 miles from LA, a short 13 hour flight! HK became part of China in 1997 after being ruled by the British. Smoking is prohibited in public spaces. And finally HK is ultra clean, ultra modern and very safe for a city of its size.